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TAT launches debut album 'Open to the New Shades'

[ Tourism News ] Posted by admin on 2018/1/21 10:00:00 (13 reads)
Featuring 13 songs by Koh Mr.SaxMan and the Sound of Siam, and performed by 20 musicians worldwide

Bangkok, 21 January, 2018 - The Tourism Authority of Thailand (TAT) has highlighted the essence of Amazing Thailand inspired by its new communication concept, 'Open to the New Shades', with the release of its debut album at a mini concert held on yesterday (20 January) as part of the five-day Thailand Tourism Festival 2018.



Produced by Koh Mr.SaxMan and the Sound of Siam, and performed by 20 musicians worldwide, the 'Open to the New Shades' album comprises 13 songs that reflect the artists' impressions on the kingdom as a melting pot of history, culture and unique ways of life.

Mr. Yuthasak Supasorn, TAT Governor, said: "Music is a universal language. Through these 13 beautiful songs, visitors from around the world regardless of culture or previous experience, will feel the artists' impression on Thailand's amazing attractions, food and ways of life, and will want to explore further."



The concept of Open to the New Shades reflects another kind of "Thainess", which is the unique characteristic of the Thai people to welcome visitors from around the world. It will encourage visitors to discover new perspectives in existing attractions, or indulge in experiences in new tourist attractions. TAT has sub-themes reflecting this; such as, Gastronomy, Nature and Beach, Arts and Crafts, Culture, and Way of Life.
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TAT is highlighting free local Thai experiences for pre-ATF tours with paid excursions after the event coving Thailand diversity as regional travel hub

Bangkok, 16 January, 2018 - The ASEAN Tourism Forum (ATF) 2018 offers buyers and media a unique opportunity to discover Chiang Mai city with a fresh new perspective by taking advantage of the Tourism Authority of Thailand's (TAT) pre- and post-event tour options.

Mr. Yuthasak Supasorn, TAT Governor, said the TAT is pleased to offer a diverse free portfolio of Thai local experiences that focus on that highlight prior to the start of the ATF, then expands the programme to post events into paid excursions that cover all of Thailand's regional diversity as a travel hub for the region.

"The richness of Thai local experiences moves beyond Chiang Mai after the ATF 2018 closes. Then buyers and media can explore the Andaman coast, experience the richness of Northern Isan near the border with Lao PDR., or traverse Chiang Rai to discover its charm and many cultural attractions.

"Those interested in Southern Thailand and Northern Malaysia might consider the 'Southern Tropical Paradise' post-event tour (Satun - Langkawi - Penang), or emerge oneself in the 'Ancient of the East' experience with its unique destination combinations of Chanthaburi, Prachin Buri and Siem Reap in neighbouring Cambodia."

Full itineraries, rates and dates listed are subject to confirmation; other many terms and conditions also apply. All ATF 2018 pre-event tours taking place around Chiang Mai are free of charge on a first-come, first-served basis. Post-ATF tours are paid for with TAT reserving the right to close bookings on any tour segment if fully booked.

The pre-event tours will all run on the afternoon of 23 January, 2018, and depart from official ATF hotels only. For post-event tour participants, a valid passport with at least six months validity is required. Also, TAT asks that all participants kindly abide by the dress code at religious attractions and Buddhist temples by wearing conservative attire (no shorts or sleeveless shirts).

Fast Facts: pre-and post-ATF 2018 tour options

Pre-tour: six routes consist of two nature trails, one cultural trail, two local experiences and one religious trail. The nature trails are 'Follow the King's Footsteps' at the Royal Agricultural Station Inthanon and Hmong farmers' market and 'Earth Experience' at the Queen Sirikit Botanic Garden. and 'Art of Thai Ways' at Ban Celadon. Other experiences comprise 'Home Cooking Experience', 'Local Recipe Walking Journey' and 'The Middle Way in Buddhism'.



Post-tour: four routes comprise three two-night trips from 27-29 January, 2018, and three three-night options from 27-30 January, 2018. The two-night trips at US$300 are the 'Embrace the Heart of Andaman Blue Sea' route (Phuket - Phang Nga - Ranong) and 'The Horizon Heritage' tour which links Thailand's Northeastern provinces of Udon Thani and Nong Khai with Lao PDR's Vientiane. There are also three-night trips at US$500, which are 'The Memorable Antique Cultures' that connects Thailand's Chiang Rai with Myanmar's Kengtung and the 'Ancient of the East' that combines Thailand's Eastern province of Chanthaburi and Prachin Buri with Cambodia's Siem Reap.



ATF 2018 at a Glance
Sellers are well represented with 323 booths for 275 organisations. Thailand has the highest number of participants with 146 booths from 117 organisations/companies inclusive of the Thai pavilion; Singapore has 41 booths with over 20 companies; Malaysia with 40 booths with 24 companies and Indonesia has 31 booths representing 50 companies.

The number of buyers at ATF 2018 are 240 (hosted 205, non-hosted 35) with 25.8% coming from around the ASEAN region (43 hosted, 19 non-hosted); an equal 47.1% coming from the European Union (106 hosted, 7 non-hosted); 16.7% travelling in from the Americas (34 hosted, 6 non-hosted) with the remaining 10.4% hailing from other Asian countries (22 hosted, 3 non-hosted).
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Thailand is hosting ASEAN Tourism Forum (ATF) for the sixth time, but has relocated it for the first time to Chiang Mai as part of the policy to promote secondary destinations




Bangkok, 16 January, 2018 - Thailand is ready to host the 37th ASEAN Tourism Forum (ATF 2018) between 22-26 January, 2018, at the Chiang Mai Exhibition and Convention Centre (CMECC) under the theme "ASEAN-Sustainable Connectivity, Boundless Prosperity".

The event, the largest travel trade event of the ASEAN region, is rotated annually among the 10 ASEAN countries. Thailand is hosting the event for the sixth time, but has relocated it for the first time to Chiang Mai as part of the policy to promote secondary destinations, create more jobs in the rural areas, ensure a better distribution of tourism earnings and highlight Thailand's linkages with the Greater Mekong Sub-region countries.

Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand (TAT), said: "This year, we are proud to mark the first ATF after commemorating the 50th anniversary of ASEAN in 2017. We are delighted to have participated strongly in the "Visit ASEAN@50" campaign with a series of carefully selected Thai products, tour packages and offers to bring memorable travel experiences."

The ATF is the only annual opportunity for both the public and private sectors of the ASEAN travel and tourism industry to get together and discuss issues and trends facing the ASEAN tourism industry.

The week-long event includes meetings of the ASEAN Tourism Ministers and national tourism organisations, private sector groupings representing ASEAN hotels, restaurants, travel agents, tour operators and airlines and bilateral meetings with dialogue partners; such as, Russia, China, Japan, India and South Korea. This year, a ministerial meeting with China will also be held for the first time.

Alongside the travel trade show, known as Travex, the individual NTOs will also give detailed media briefings. Additional briefings are scheduled this year by King Power and the Mekong Tourism Coordinating Office.

This year, the Thailand Convention and Exhibition Bureau will host an ASEAN MICE Conference and the Ministry of Tourism and Sports will also host an ASEAN Gastronomy Conference. PATA will host a Destination Marketing Forum 2018 and the UNWTO will launch an Open Thailand Tourism Story Book.

Thailand showcases Thai local experiences at ATF 2018
ATF 2018 tours combine neighbouring destinations with Thai local experiences



Chiang Mai Exhibition and Convention Centre, the venue for the ATF 2018



ATF 2018 at a Glance
Sellers are well represented with 323 booths for 275 organisations. Thailand has the highest number of participants with 146 booths from 117 organisations/companies inclusive of the Thai pavilion; Singapore has 41 booths with over 20 companies; Malaysia with 40 booths with 24 companies and Indonesia has 31 booths representing 50 companies.

The number of buyers at ATF 2018 are 240 (hosted 205, non-hosted 35) with 25.8% coming from around the ASEAN region (43 hosted, 19 non-hosted); an equal 47.1% coming from the European Union (106 hosted, 7 non-hosted); 16.7% travelling in from the Americas (34 hosted, 6 non-hosted) with the remaining 10.4% hailing from other Asian countries (22 hosted, 3 non-hosted).

About Chiang Mai
Chiang Mai is Thailand's second largest city and the economic engine of Northern Thailand. It is also one of the Kingdom's must-visit destinations, and has received several awards and accolades, including the third "Best City" in Travel + Leisure's World's Top 15 Cities for 2017, and ranked 12th in TripAdvisor Travellers' Choice Awards' Top 25 Destinations in Asia.

Blessed with a wonderful climate, rich local cultural and natural heritage, and numerous Royal Projects, Chiang Mai is a testament to TAT's latest marketing concept of 'Open to the New Shades' where first-time and repeat visitors can discover new perspectives in existing Thai attractions.

Chiang Mai continues to benefit from convenient air access. In 2017, it welcomed a total of 7,614 direct international flights and 567 indirect flights (via major destinations), with almost half coming from China (3,436 flights).

In December 2017, Qatar Airways' launched a direct non-stop service from Doha to Chiang Mai, bringing significant new sources of traffic by allowing visitors from Europe, the Middle East and Africa to connect to the Northern Thai city via the airline's hub in Qatar.

Chiang Mai also has a total hotel room count of 37,785 in 843 accommodation units.

In October 2017, Chiang Mai was declared a UNESCO Creative City for Crafts and Folk Arts.
http://www.creativechiangmai.com/.
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Thailand showcases Thai local experiences at ATF 2018

[ Tourism News ] Posted by admin on 2018/1/16 11:50:00 (37 reads)
Tasty Thai gastronomy tourism and 'Premium Product Display' will amaze buyers and other participants at ATF 2018 in Chiang Mai from 22 to 26 January




Bangkok, 16 January, 2018- The countdown to the ASEAN Tourism Forum (ATF) 2018 in Chiang Mai from 22 to 26 January is underway with Thailand rolling out the red carpet to welcome participants under the theme of 'Sustainable Connectivity, Boundless Prosperity'.

Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand (TAT), said the TAT will have a dedicated area called 'Thailand Prestige' highlighting Thai local experiences through the country's rich culinary tradition in line with its marketing focus on Thai gastronomy tourism.

"Thai food continues to gain worldwide acclaim and is a major attraction for the millions of tourists who visit Thailand every year.

"ATF 2018 will draw on Chiang Mai's outstanding reputation for tasty Thai gastronomy tourism that is so engrained in Lanna culture both for international and domestic tourists visiting Thailand's Northern Region.

"The 'Premium Product Display' will also showcase kitchen products and decorative items featuring a Thai design for international markets in the field of food innovation as well as award-winning itineraries that also promote Thai local experiences."

Highlights include an interactive cooking demonstration by celebrity chefs from Chiang Mai. Top talent poised to tantalise the taste buds of those in attendance include Chef Toei from Chiang Mai's 'Nasi Jampru' Thai-fusion restaurant, Chef Kaew Koe the 'Sandwich Man' and Chef Black from Chiang Mai's 'Blackitch Artisan Kitchen'.

Other 'Premium Product Display' items of interest include pottery and ceramic products from Prempracha's Collection, celadon ceramics from Chiang Mai Celadon, handcrafted ceramics from PaChaNa Studio plus silver and lacquer ware from Wualai Silver. Northern local food products on offer include dried meat and sausages from Vanasnun, spices and seasoning from Nithi Foods, sweet corn foodstuffs from Sun Sweet and honey processed food items by Bee Product.

For first-hand experiences of Thai gastronomy tourism, the 'Premium Product Display' features some of the Thailand Tourism Awards' Best Itineraries' including a Hivesters' Talat Noi Neighbourhood tour of Bangkok's old community; Andaman Island Group's The Phuket Explorer that features the charming Peranakan culture; and NG River Guide' Fly Fishing Project Season 2, which highlights the way of life of the local pgazkoenyau tribe in Lamphun.

All 10-member countries are also invited to showcase their uniqueness at the 'ASEAN Product Showcase' section where Thailand will present a Thai language learning module in the form of a 'multi-media box'.

The ASEAN countries are collectively Thailand's largest visitor source markets in Asia. Thailand welcomed more than 8.19 million ASEAN visitors during January - November 2017. Malaysia is the largest market with total arrivals of 2.98 million arrivals (+6.28%), followed by Lao PDR. with 1.45 million (+16.12 %) and Singapore with 898,965 (+6.10%).

ATF 2018 at a Glance
Sellers are well represented with 323 booths for 275 organisations. Thailand has the highest number of participants with 146 booths from 117 organisations/companies inclusive of the Thai pavilion; Singapore has 41 booths with over 20 companies; Malaysia with 40 booths with 24 companies and Indonesia has 31 booths representing 50 companies.

The number of buyers at ATF 2018 are 240 (hosted 205, non-hosted 35) with 25.8% coming from around the ASEAN region (43 hosted, 19 non-hosted); 47.1% coming from the European Union (106 hosted, 7 non-hosted); 16.7% travelling in from the Americas (34 hosted, 6 non-hosted); and the remaining 10.4% hailing from other Asian countries (22 hosted, 3 non-hosted).
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Lucky winners will travel from 28 May to 1 June 2018 to experience the Colours of the East on offer in the provinces of Rayong, Chanthaburi and Trat




Bangkok, 16 January, 2018 - The Tourism Authority of Thailand (TAT)'s is pleased to announce the itinerary for its TAT Newsroom Blogger Thailand 2018 competition as part of the 'Open to the New Shades' communication concept.

Lucky winners will travel from 28 May to 1 June, 2018, to experience the 'Colours of the East' on offer in the provinces of Rayong, Chanthaburi and Trat. Each destination will highlight the endless array of experiences along Thailand's picturesque and culturally vibrant Eastern Seaboard.

Mr. Yuthasak Supasorn, TAT Governor, said: "This trip will be an aspirational journey into the heart and soul of the 'Colours of the East'. The region features rich examples of gastronomy, arts and crafts, Thai culture plus nature, and beaches that bloggers can use as motivation. It is a fitting reward that should inspire more entries to have a chance to go on this amazing trip."

Officials from the TAT International Public Relations Division will soon be conducting a survey trip to the provinces of Rayong, Chanthaburi and Trat to create a unique itinerary for the winning bloggers.

Here are some of the highlights of the three provinces:

Rayong is known for its fruit orchards, seaside fishing villages, Samet Island, Mae Ramphueng Beach, Sunthon Phu Monument, Khao Laem Ya-Mu and Ko Samet National Park, Ko Kloi Floating Market and Thung Prong Thong.

Chanthaburioffers insights to the Chanthaboon Riverside Community, Chao Lao Beach, Kung Krabaen Bay Royal Development Study Centre, its glittering gems street, Phliu Waterfall, Oasis Sea World, Noen-Nangphaya Viewpoint and the landless village of Rai Pandin.

Trat is famous for the stunning beauty of Ko Chang and Sai Dam beach (black sand beach), the narrowest part of Thailand at Khlong Yai sub-district, Sai Khao Beach (white sand beach), the Trat History Museum and Bang Bao fishing village.

Bloggers can submit their entries to the 3rd TAT Newsroom Blogger Thailand competition from now until 15 February, 2018. The voting period is from 1 January to 15 March, 2018, with the winners announced in the last week of March.

More information on the 3rd TAT Newsroom Blogger Thailand competition including rules and requirements for submitting entries is available at blog.tatnews.org
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