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TTM+ Delegates applaud new format and concept

[ Tourism News ] Posted by admin_tat on 2018/6/19 9:30:00 (31 reads)

Pattaya, Chon Buri, 19 June, 2018 - The Thailand Travel Mart Plus ended successfully on 15 June with positive feedback for the new format launched by the Tourism Authority of Thailand (TAT) to make travel trade shows more focussed and relevant in changing times.

General feedback received from the post-event survey forms indicated encouraging support for holding the event for the first time in a yacht marina with a targetted theme focussed on romance, honeymoons and weddings.

As the TTM+ was making a return to Pattaya since last being held here in 2001, the 290 invited buyers from 48 countries and international media also had a chance to see many of the new tourism products, services and attractions that have emerged in Pattaya, its environs and the entire Eastern Seaboard of Thailand.

Executives from TAT's Tourism Management Program attended TTM+ 2018Mr. Yuthasak Supasorn, TAT Governor, said "The new concept was designed to accommodate the rapid changes taking place in both the depth and breadth of the way business is being done in travel and tourism. Like any new experiment, it carried an element of risk, but we are glad to see that it paid off."

Two of the most important changes made this year were making a break from chasing numbers, and shifting away from using the traditional exhibition hall venue.

Mr. Yuthasak added, "By focussing on the niche-market theme of romance, the numbers became less important. The over-arching goal was to create more exposure and networking opportunities for our small and medium sized enterprises.

"Of the 336 sellers, the vast majority were the hotels and accommodation sector, especially SMEs. Because all weddings, honeymoons, anniversaries and other romantic holidays are different, at this TTM+ the specialist buyers got a chance to see the sheer diversity of our product range."

The respondents said that keeping it only in a table-top format also helped reduce costs and gave all delegates an opportunity to network and discuss business in a much more friendly and hospitable atmosphere.

"We received some very useful feedback and suggestions. It will go a long way towards helping to continue improving this leading show for our SMEs, especially those who cannot afford to exhibit in international trade shows."

TAT thanked all the supporters and sponsors (Air Asia, Bangkok Airways, TCEB, King Power, Chonburi Provincial Administrative Organization) for their partnership and cooperation which made the event possible.
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Pattaya, Chon Buri, 14 June, 2018- Executives from the Tourism Authority of Thailand's Tourism Management Program for Executives (TME) today attended the Thailand Travel Mart Plus Amazing Gateway to the Greater Mekong Subregion (TTM+) 2018, taking place this week at the Ocean Marina Yacht Club in Pattaya.

The executives, comprising high-ranking officials and senior executives from tourism-related public and private organisations, also received briefings on the Thai tourism industry from Mr. Yuthasak Supasorn, TAT Govenor, and Mrs. Srisuda Wananpinyosak, TAT Deputy Governor for International Marketing - Europe, Africa, Middle East and Americas.

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Pattaya, Chon Buri, 14 June, 2018 - A total of 99 media representatives from 30 overseas countries received personalised, market-specific briefings on the Thai tourism industry today as part of a continued effort by the Tourism Authority of Thailand (TAT) to grow the publicity value of the Thailand Travel Mart Plus (TTM+) 2018.

Many of the day-long briefings at the Kingdom's leading annual travel trade event for small and medium sized enterprises were given on board three exclusive yachts moored at the Ocean Marina Pattaya, venue of the TTM+2018.

This allowed the media to get a first-hand look at the interiors of deluxe, multi-million dollar yachts which are moored at the Marina. The yachts are available for daily or overnight cruises and charters by well-heeled clientele celebrating special occasions; such as, honeymoons, weddings and anniversaries.

The personalised briefings were in addition to the general briefing given at the start of the three-day TTM+2018.

Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications, said: "Media briefings are a very important component of the TTM+ because they allow both the foreign and local media to better understand the context of our marketing strategies and also expose them to the fascinating new products and attractions emerging all over Thailand.

"As this is the first time we are holding the TTM at a marina, we thought it would be a good idea to also hold some of the briefings on the yachts. This certainly gave a new twist to the content of the briefings themselves."

The personalised, tailor-made briefings of 20 minutes each allowed the TAT's regional directors responsible for the various geographical markets to interact personally with the visiting journalists. At the same time, journalists got a chance to ask specific questions of direct relevance to their respective markets, and hence produce better story-lines.

Mr. Tanes added: "All travel trade shows are facing major changes in the way they are structured and targetted. This year, we shifted the focus for the first time to a niche-market theme, 'Million Shades of Romance,' so it was decided to shift the focus of the media briefings accordingly, too."

He said the TAT was impressed by the depth and quality of the questions.

"We were asked everything from the treatment of animals to new infrastructure projects to garbage disposal to opening up of secondary cities and new airline connections. There is no doubt a sea of change occurring in the way travel journalists report on developments, and not just from a marketing angle."

He said TAT also benefitted from access to dipstick market research as reflected in the content of the questions.

"These are all clearly issues of importance to the travel and tourism industry at large. We will be taking cognisance of them in our annual marketing planning meetings for 2019 due to be held in early July."

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Thai PM Prayut Chan-o-cha hails TAT for promoting environmental protection activities

Bangkok, 14 June 2018 - Thai Prime Minister General Prayut Chan-o-cha has hailed activities arranged by government agencies and private companies in the tourism sector promoting environmental conservation, stressing the government's commitment to reduce the environmental impact from tourism and related development.

According to recent news reports in local media, General Prayut also praised the Tourism Authority of Thailand (TAT), citing examples on the Trat Dream Islands Run 2018, where runners helped collect garbage, and the World Ocean Day event in Phuket joined by some 60 entrepreneurs from Africa who also helped collect garbage on the beach. These examples were where TAT had successfully promoted the government's action and environmental policy worldwide.

Impactful government actions pushed by TAT include promotion for the use of environmentally friendly multi-use drinking containers, and the ban on single use plastic cups. This along with other recent initiatives by the Thai government, that were also well received, include:

'Thailand becomes first Asian country to join 'Upcycling the Oceans' clean-up effort', a global initiative by the Ecoalf Foundation to help clean the oceans of debris and transform the plastic debris into thread to make fabric. TAT's initial target areas under the 'Upcycling the Oceans, Thailand' include the East coast of Thailand (Ko Samet, Rayong); the Gulf of Thailand (Ko Tao, Surat Thani); and the Andaman Sea (Phuket).

'Smoking ban on Thai beaches to promote clean and safe environment for all': the smoking ban on some 24 popular Thai beaches across the country as part of Thailand's sustainable tourism plan efforts. The ban came into effect in November 2017.

'National parks and zoos to soon ban plastic bags and containers' whereby plastic and foam bags and containers will be banned from all of Thailand's national parks and every zoo in the country under a plan being prepared by the Ministry of Natural Resources and Environment as a step to reduce the estimated 45 quadrillion pieces of plastic thrown away every year in the country.

'Plan to cut marine waste by up to 50%': the Thai government's Department of Marine and Coastal Resources recently unveiled its plan to reduce marine waste by 50% by 2027. The initiative was launched to honour World Oceans Day under the 'Clean Our Ocean' theme.

TAT Governor Mr. Yuthasak Supasorn said: "TAT is very committed to develop a further understanding of environmental mindfulness among Thai and foreign tourists and encourage all to join us in the development of Thailand's tourism to sustainability."

At the current Thailand Travel Mart Plus (TTM+) 2018, taking place this week from 13 to 15 June, TAT has placed emphasis on environmental sustainability, and encouraged delegate to help 'save the Earth' by using a TAT provided complimentary reusable water tumbler for beverages. The event directory is available in digital format only as the TTM+ 2018 shreds paper usage to reduce its environmental footprint on the world's resources. Finally, delegates are encouraged to bring their own beach bag to the event.
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Pattaya, Chon Buri, 14 June, 2018 - Delegates to the Thailand Travel Mart Plus (TTM+) 2018 got a unique surprise when they were treated to a range of specialty gastronomic delights prepared by six celebrity chefs in Thailand.

The culinary fare charmed guests at the opening reception and made it an extraordinary event. It was followed by a VDO presentation on "Million Tastes of Thailand" and presentation of Certificates of Appreciation to the six celebrity chefs:

  1. Chef Thaninthorn Chantrawan from 'Chim by Siam Wisdom'

  2. Chef Luca Appino from 'Pizza Massilia'

  3. Chef Srirat Sripinyo from 'Sri Trat'

  4. Chef Napol Jantraget from '80/20'

  5. Chef Thitid Tassanakajohn from 'BAAN'

  6. Chef Phanuphan Manthananonth, Executive Chef and Vice President of the Chefs' Association of Pattaya City and the East Coast

Mr. Yuthasak Supasorn, TAT Governor, said: "Although the focus theme of the TTM+2018 is a 'Million Shades of Romance', we felt it would be useful to surprise our guests and delight them with something extra special. It is not often receptions feature gastronomic creations by such exceptional personalities, and we were very pleased to work with them on this special occasion."

Along with the Chefs Association of Pattaya City and the East Coast and local Pattaya street-food vendors, the variety of Thai traditional food and beverage served at the reception included such delicacies as Khao Man Kai(boiled chicken with rice), Thot Man Kung (Thai shrimp cake), Phat Thai, Khanom Chin Kaeng Pu (crab green curry with rice noodles), Ho Mok (Thai curried fish), Hoi Cho (deep fried crab balls), Mu Yang (roast pig), Khao Soi (Northern crispy noodles), Sai Ua (Northern sausage), Khao Niao Ma Muang (sticky rice with mango), Khanom Krok (Thai sweet with a choice of different fillings), Khao Niao Sangkhaya (sticky rice with custard), Thai iced tea and Thai beer.

The reception was held at the Cartoon Network Amazone Chon Buri, one of a range of family-oriented theme parks that have opened recently on the Eastern Seaboard. It included special performances by KAAN, Live Band Show by Tee, The Voice, Spin the Fire Show, Dj Orawan and Ft Chai Saxophone Show.

The reception was attended by Mr. Ittipol Khunplome, Vice Tourism and Sports Minister attached to the Prime Minister, Mr. Yuthasak Supasorn, TAT Governor, Mr. Kalin Sarasin, Chairman of the Board of TAT, Mr. Wittaya Khunplome, Chief Executive of Chon Buri Provincial Administration Organisation, and Mr. Pakathorn Tienchai, Governor of Chon Buri province.

Mr. Itthipol, who was born and brought up in Pattaya, told delegates: "I have seen my home province change phenomenally over the decades. As a two-term Mayor of Pattaya, I can also claim to have contributed to that change from a small fishing village to Thailand's first beach resort for foreign visitors into a world famous resort city. There have been many ups and downs, but today I am proud to say that Pattaya and its surrounding regions are recognised worldwide as a family destination.

"We cater to tourists of all shades, providing a safe, relaxing, fun-filled stay, world-class hotels, wide variety of local and international restaurants, as well as shopping centres and markets featuring local OTOP handicrafts to global luxury labels, and more than 30 international standard golf courses," said Mr. Itthipol.

Mr. Yuthasak, TAT Governor, said: "After two years of holding the TTM+ in the Northern Thai capital of Chiang Mai, we thought it was time to shift the focus to the Eastern Seaboard region where many new tourism developments are taking place.

"Delegates will be able to see how the beautiful beaches, diversity of amenities and accommodation and ability to host large events can be combined to make Pattaya and the entire Eastern Seaboard an outstanding destination for leisure, romance, business, adventure travel, ecotourism and conventions."

The TTM+ continues on 14 June with tabletop networking and business sessions between the buyers and sellers, as well as media briefings. It will end on 15 June.

*For a photo gallery of the Thailand Travel Mart Plus 2018 in Pattaya, click here.
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