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TAT launches Little Chiang mai guidebook in English

[ Tourism News ] Posted by admin on 2018/4/11 11:10:00 (40 reads)
Bangkok, 11 April, 2018 - The Tourism Authority of Thailand (TAT) is launching its Little Chiang mai guidebook in English, bringing together the city's independent bookshops, secret restaurants and museums, as well as the province's stunning bicycle and running routes in a set of five bona fide designer pocketbooks for readers to use or collect.




TAT Governor, Mr. Yuthasak Supasorn said Little Chiang mai's latest English edition, would be an unique guide for international travellers looking to discover Thailand's 'Rose of the North' from a new perspective.

The book set combines Chiang Mai's culture, gastronomy and art in a way that brings the city to life in a new light, targeting young active travellers looking to discover its hidden gems along running or cycling routes.

He noted that it is unique both in form and content and consists of five individual sections: 'Ride', 'Run', 'Restaurants', 'Gallery Museum' and 'Bookshops'.

According to the Rabbithood Studio, the Chiang Mai-based studio and design lab commissioned to create the guidebook, the initial brief from TAT was to create a map of Chiang Mai's bookshops, restaurants and museums that bring together the city's local establishments with bicycle and running routes in Chiang Mai being added as a bonus.

What differentiates Little Chiang mai from most guidebooks is each section has a character that is relatable to its content, which is divided into five individual pocketbooks distributed within the one package.






In addition to the design, another important element is the way it views reading as an experience. The design team intended for Little Chiang mai to have a bit of everything people cannot get online; each of the five books comes in different sizes and uses different types of paper to the printing and binding techniques. For example, the design of the page layout of the Gallery/Museum pocketbook uses a die-cut technique creating a final presentation that looks similar to how a painting is framed and exhibited in an art gallery.

It is priced at 1,500 Baht and can be purchased at the Tourism Authority of Thailand. For more details, call +66 2250 5500 Ext. 2116-2119.




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Bangkok, 4 April, 2018 - The Tourism Authority of Thailand (TAT) recently organised a "Discover Amazing Thai Taste with Celebrity Chef" culinary journey, hosting Michelin Star Chef Roger van Damme to explore Thai gastronomy experiences in Chiang Mai, Chiang Rai and Bangkok.

Chef Roger van Damme is also the World's Best Pastry Chef 2017. His journey in Thailand, from 25 February to 7 March, this year, was also filmed for Belgium's regional television broadcaster ATV's 'Culinair Avontuur in Thailand' show.











During the trip, Chef Roger van Damme tried his hand at cooking several Thai dishes and desserts; such as, Khao Soi (curried noodles), Krathong Thong (crispy golden pastry cups filled with minced pork and sweet corn), Khao Niao Mamuang (sweetened sticky rice with ripe mango), and Khanom Krok (Thai coconut pudding). He also learned how local Northern Thai snacks, including Khap Mu (crispy pork rind) and Khao Tan (crispy rice cracker) are made.

Northern Thailand is famous for unique agricultural methods and its cold climate crops, and Chef Roger had the chance to learn about rice farming in Chiang Mai, tea planting in Chiang Rai, and fruits and vegetables farming at high elevations.

The itinerary included the opportunity to savour a variety of Thai dishes and desserts, from street food to fine-dining, as well as to immerse in the local way of life and Thai food culture. Famous attractions, including Wat Rong Khun (White Temple), the Baan Dam (Black House) Museum and Doy Din Dang Pottery, were also prominently featured.

Chef Roger van Damme's 'Culinair Avontuur in Thailand' show will be aired on ATV in June-July and on high-end Belgium's digital television with focus on gastronomy in 2018+2019. During this period, travel articles and images from the trip are scheduled to be published on several food websites, including njam.tv, gualtmillau.be and belgiumtastebuds.com

Mrs. Worapa Angkhasirisap, Director of the TAT Paris Office said "Discover Amazing Thai Tastes with a Celebrity Chef" activity is part of the ongoing effort to promote Thailand as a 'Gastronomy Destination' in the Belgian market, following the November-2017 launch of the bilingual 'Tasty Thailand' guidebook supplement alongside the new Gault & Millau restaurant guide Belux edition 2018."

In 2017, Thailand recorded 112,214 visitors from Belgium (up 1.08 per cent), generating some 7.63 billion Baht (up 2.69 per cent) to the Thai economy.


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Bangkok, 4 April, 2018 - The Tourism Authority of Thailand (TAT) and Sharp Corporation recently signed a two-year Memorandum of Understanding (MOU) to jointly promote TAT's 'Amazing Thailand' campaign, utilising Sharp's latest Aquos 8K series technology to produce a cutting-edge HD video of Thailand's diverse tourism destinations, attractions and events.



(In photo, front left) Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications; Mr. Yuthasak Supasorn, TAT
Governor; Mr. Robert Wu, Managing Director, Sharp Thai; and Mr. Yoshihiro Hashimoto, Executive Managing Officer
and Head of President Office, Sharp Corporation


Those present for the MOU signing included a TAT delegation led by Governor, Mr. Yuthasak Supasorn, and Deputy Governor for Marketing Communications, Mr. Tanes Petsuwan, together with Sharp Corporation Head of the President's Office, Mr. Yoshihiro Hashimoto, and Sharp Thai Managing Director, Mr. Robert Wu.

TAT Governor Mr. Yuthasak said the new initiative, co-branded 'Amazing Thailand Amazing 8K', is based around Sharp's latest Aquos 8K full HD televisions that are being imported into Thailand for the first time this year.

"'Amazing Thailand Amazing 8K' is an important step in the cooperation between the government and Thai private sector to elevate the country's tourism image in line with the Royal Thai Government's 'Thailand 4.0' initiative.

"It represents yet another important tool to present the beauty of Thailand to new generations of potential travellers, whilst highlighting various aspects of TAT's new marketing concept 'Open to the New Shades'."


(In photo, front left) Mr. Robert Wu, Managing Director, Sharp Thai; Mr. Yuthasak Supasorn, TAT Governor; Mr. Yoshihiro
Hashimoto, Executive Managing Officer and Head of President Office, Sharp Corporation; and Mr. Tanes Petsuwan, TAT
Deputy Governor for Marketing Communications



Sharp brought in a team of overseas specialists to Thailand who are specifically trained in 8k recording and production. Their job, together with colleagues from TAT, is to operate the 8K capture equipment required to film attractions, activities and festivals. Filming starts during this year's Songkran Festival at major attractions around Bangkok including but not limited to Wat Pho, Wat Arun, the Golden Mount, Loha Prasat, Rotfai Night Market Ratchada and more.

Capture methods will incorporate elevated footage from Bangkok skyscrapers and drones using time-lapse and motion time-lapse techniques to chronical the Songkran events. Coverage from other provinces including the Ayutthaya Historical Park and Luang Pho Yai at Wat Muang, Ang Thong will also be incorporated during the 8k post-production editing process that also uses custom equipment.

Sharp's Aquos 8K series will present Thailand's tourism image in the best possible light. The company's latest Aquos 8K full HD televisions offer an incredible viewing experience with a resolution up to 7680x4320 pixels. Thailand's natural attractions, iconic temple architecture and the colourful palate of Thai gastronomy will burst forth in living colour using this technology.

The signing makes TAT the first ASEAN-based tourism organisation to sign an MOU with Sharp to harness the power of the company's world class brand and its proprietary 8k technology. The broadcast footprint is expected to cover ASEAN and other Asian countries through TAT's various marketing and media endeavours combined with the power of Sharp's large network of loyal customers.
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Bangkok, 3 April, 2018 - The Tourism Authority of Thailand (TAT) hosted leading members of India's travel trade and media (92 travel agents, 47 media) on a 'Mega Fam Trip 'to Thailand's Eastern region that explored the TAT's latest' Amazing Thailand's Open to the New Shades' concept.

The trip focused on exploring Thailand from new experienced-based perspectives in five main areas: Gastronomy, Arts and Crafts, Nature and Beaches, Way of Life, and Culture. The TAT trip used these destinations to help spread tourism income and create a balance for Thailand's tourism sector, letting India travel professionals test products and services in Bangkok and the Eastern region.



In Photo (from left): Mr. Yudhapong Buranasilpin, Senior Director of Sales, Montien Riverside Hotel Bangkok; Mr. Sippatath
Tubsuwan, Director of Sales, Montien Riverside Hotel Bangkok; Mr. Prayuth Thamdhum, General Manager, Montien
Riverside Hotel Bangkok; Dr. Walailuck Noypayak, TAT Executive Director for ASEAN, South Asia and South Pacific Region;
Mr. Tanes Petsuwan, TAT Deputy Governor for the Marketing Communications; Mrs. Kulpramote Wannalert, TAT Director
of ASEAN, South Asia and South Pacific Market Division; Ms. Cholada Siddhivarn, TAT Director of Europe, Africa, Middle East
and Americas Marketing Group; and Mr. Thepnarong Polngam, TAT Deputy Director of TAT New Delhi Office



Mr. Tanes Petsuwan, TAT Deputy Governor for the Marketing Communications, said: "The market briefing and Bangkok table-top exercise gave travel agents from India the chance to meet Thai partners for face-to-face discussions and learn about the 'Open to the New Shades' concept in detail.

"Then trips around the Eastern region has allowed Indian agents and media to experience first-hand why emerging secondary destinations; such as, Rayong, Chanthaburi and Trat are so vibrant and sellable to the growing India outbound travel sector."






In Bangkok, the 139-strong Indian delegation from Mumbai and New Delhi met with 88 Thai suppliers (44 hotels, 29 entertainment venues, and 15 travel companies) for the TAT's 'Trade Meet and Table Top Sales' event.

The next day they departed on four different routes: Bangkok-Chanthaburi- Rayong (Ko Samet)-Chon Buri (Pattaya) for 44 travel agents from TAT's New Delhi Office; Bangkok-Trat (Ko Chang)-Chon Buri (Pattaya) for 48 travel agents from TAT's Mumbai Office; Bangkok-Chanthaburi-Rayong-Chon Buri (Pattaya) for 23 media from TAT's New Delhi Office and Bangkok-Chanthaburi-Rayong (Ko Samet)-Chon Buri (Pattaya) for 24 media from the TAT's Mumbai Office.






The India Mega Fam trip is expected to assist Thailand to attract a bigger slice of the fast-growing Indian outbound sector. In 2016, 21.9 million Indians travelled abroad to visit foreign countries, with that figure expect to more than double to about 50 million by 2020. The trip also cultivates Thailand's good image in India as a preferred destination among Indian travellers through first-hand experiences of the participating travel agents and media members.
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TAT Newsroom announces winners of blogger Thailand 2018

[ Tourism News ] Posted by admin on 2018/4/1 10:50:00 (81 reads)
Bangkok, 30 March, 2018 - The Tourism Authority of Thailand (TAT) is delighted to announce the names of the six lucky winners of the 3rd annual TAT Newsroom Blogger Thailand 2018 competition. The entries are all in and the entrants whose work was deemed outstanding by an expert panel of judges are as follows:

The six winners

Shades of Saffron by Allan Wilson (Live Less Ordinary)

Morning Monks in Chiang Mai by (A Ashlea Wheeler(Globe Well Travelled)

A day in the life of a volunteer in Kamala, Phuket by Tereza Kube (Miss Travel Fairy)

Time for a break by Joanna Szreder (The Blond Travels)

I love Thai food by Ching Hui Fu (Maomi)

Wat Rong Khun: The Majestic "White Temple" of Chiang Rai by Jojo Vito (The Happy Trip)

The three runners up:

World-Class Art From Pattani Mud THAILAND by Ryan Anderson (OXLAEY)

Paradise called Maiton-island by Sanna Kanninen (Seven Seas)

A Slice of paradise on Ko Phi Phi by Lisar Findeisen (Sun Style Files)

Winners must confirm their acceptance of the award before 7 April, 2018, by submitting a copy of their passport and their city of origin via an email to tatnewsroomx@gmail.com or mailtous@tatnews.org. If winning entrants are unable to travel during the proposed time, TAT Newsroom reserves the right to choose the next entrants whose work was deemed outstanding by the judges. There will be no compensation for winning entrants who are unable to join the trip during the set dates.

Once confirmed, these bloggers will soon be coming to Thailand and joining an all-inclusive familiarisation trip. The winners will be feted during a tailor-made five-day, four-night trip to Thailand's Eastern region. From 25 to 29 May 2018, they will travel to experience the 'Colours of the East' on offer in Rayong, Chanthaburi and Trat provinces, with each destination packed with an endless array of vibrant Thai local experiences.

TAT Newsroom will book one port-to-port return air ticket (on Thai Airways International or similar) for winners residing outside Thailand, so they can join the trip. These winners are responsible for their own transport to and from the nearest Thai Airways International gateway airport to meet their long-haul flight to/from Thailand originating from these international airports.

The TAT Newsroom Blogger Thailand 2018 is under the supervision of the TAT International PR Division. Each winning selection was based on a decision by a panel of four highly experienced judges with specific expertise in the travel, blogging and photography fields. Judging criteria is based on how each submission addresses the 'Open to the New Shades' theme and category of the competition. Any submission can be used in TAT's promotions and/or advertisements supporting Thailand's tourism sector in Gastronomy, Arts and Crafts, Nature and Beaches, Culture and Way of Life.
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