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New safety laws that require official registration of all passengers before any Phuket boat trip are lauded

Bangkok, 03 August, 2018 - Three Thailand's popular tourist cities have recently been recognised in the inaugural KAYAK Travel Awards Singapore 2018.

Chiang Mai has been awarded as the Winner for Favourite Trending Destination in Southeast Asia. Bangkok and Phuket have been awarded as Runner Ups for Favourite Destination for Short Breaks and Favourite Destination for Beach Holidays, respectively.

Mr. Kajorndet Apichartrakul, Director of TAT Singapore Office, received the awards from Mr Robin Chiang, Director, APAC of KAYAK.

KAYAK Travel Awards Singapore 2018 - Favourite Destination for Beach Holidays - Phuket AYAK Travel Awards Singapore 2018 - Favourite Hotel Brand - Favourite Destination for Short Breaks - Bangkok AYAK Travel Awards Singapore 2018 - Favourite Trending Destination in Southeast Asia - Chiang Mai AYAK Travel Awards Singapore 2018 Winners

For more information about the inaugural KAYAK Travel Awards Singapore 2018, please visit:
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H.E. Mr. Weerasak Kowsurat, Thailand's Minister of Tourism and Sports (center); Mr. Santi Chudintra, TAT Deputy Governor
for International Marketing - Asia and South Pacific (left); and Mrs. Srisuda Wananpinyosak, TAT Deputy Governor for
International Marketing - Europe, Africa, Middle East and Americas, join a group photo session during the welcome
reception of the Women's Journey Thailand 2018 held on 1 August

Bangkok, 02 August 2018 - More than 60 female celebrities, bloggers, media and key opinion leaders from 12 countries and territories are participating in the 3rd Women's Journey Thailand 2018, a unique marketing campaign launched by the Tourism Authority of Thailand (TAT) to attract more female visitors.

The high-profile campaign generates billions of dollars' worth of positive publicity for the kingdom's myriad of products, facilities, services and attractions aimed at the female travellers, ranging from cooking classes and health and wellness treatments to sports, shopping, and weddings and honeymoons.

The Women's Journey Thailand is held annually in August, the month in which Thailand marks HM Queen Sirikit's Birthday on 12 August.

This year's group of invited women celebrities includes former beauty queens, models, actresses, sports stars, singers and various other prominent personalities from China, Canada, France, Hong Kong, Iran, Japan, Korea, Turkey, Russia, the UAE, and the USA.

They have been carefully selected by TAT overseas offices in New York, Dubai, Toronto, Osaka, Seoul, Beijing, Shanghai, Hong Kong, Rome, Moscow, and Paris. Each of the TAT offices has planned separate itineraries for their respective invitees.

The welcome reception was held on 1 August at the Glass House, Nai Lert Park, presided over by H.E. Mr. Weerasak Kowsurat, Thailand's Minister of Tourism and Sports. The groups later fan out on various experiential visits where they will learn about "Thainess", try their hands at making handicrafts, umbrella painting, elephant riding, tree planting, and enjoying Thailand's gastronomic delights. Some of the celebrities will also enjoy visits to Thailand's national parks and ecotourism attractions.

H.E. Mr. Weerasak Kowsurat, Thailand's Minister of Tourism and Sports, and Mrs. Srisuda Wananpinyosak, TAT Deputy
Governor for International Marketing - Europe, Africa, Middle East and Americas, joined a group photo session with the
beauty queens from China during the welcome reception of the Women's Journey Thailand 2018 held on 1 August

In line with the "Women's Journey Thailand 2018" project, TAT collaborates with the tour operators to launch the "Lady Golf Challenge" campaign, especially design to attract the growing number of female players of the popular sport. The invitees will be joined by Thailand's most famous professional female golfer, Ms. Virada Nirapathpongporn (Pro Oui).

TAT Governor Mr. Yuthasak Supasorn said, "The strategy to promote Thailand as a women-friendly destination is one part of our communication concept, Amazing Thailand: Open to the New Shades. Women not only have more purchasing power but are often the primary decision-makers for destinations, length of stay and budgets.

"We are truly grateful that women celebrities accepted our invitation. The millions of people they reach through their social media followers will play a major role in helping to enhance the success of this campaign."

In 2016, the number of women travellers to Thailand totalled 16.9 million (+ 16.93%), accounting for 52% of total visitors (32.5 million visitors). This was the first time that the number of female visitors surpassed the number of male visitors. It also reflected that Thailand's tourism is on the right track of promoting the country to women travellers around the world.
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Bangkok, 01 August, 2018 - Thailand is to again host the Annual General Meeting of the Australian Society of Travel Writers (ASTW) during 16-19 August, 2018. Since its founding in 1975, the ASTW has previously convened its AGM twice in Thailand (1999 and 2009).

As of today, a total of 113 ASTW members have registered including writers, photographers, editors, bloggers, influencers, public relations officers, and representatives of various hotel groups and national tourism boards.

Hosted by the Tourism Authority of Thailand (TAT) with the support of Thai Airways International and Anantara Riverside Bangkok Resort, the ASTW meeting is designed to generate positive publicity for Thailand across Australia's online and traditional media channels in a highly competitive environment.

Australia is a small-population, medium-haul source market with a high average length of stay (13.78 days in 2016). In 2017, Thailand received 65 billion Baht in tourism revenue from the Australian market. Because Australia is not a high-volume market, TAT concentrates its promotions at specific niche markets; such as, female travellers and millennials, both classified as middle-class with high purchasing power.

As such, TAT has structured the programme content of the ASTW tours to reach these target markets. In line with the umbrella strategy of 'Open to the New Shades', they will enhance awareness of Thai tourism products and local experiences.

The tours will cover several secondary cities and local communities as part of the national tourism policy to give more marketing exposure to the emerging provincial destinations. Apart from Bangkok, the tours will cover Chiang Mai, Chiang Rai, Phrae and Nan, Kanchanaburi, Samut Songkhram, Trat, Phang Nga, and Krabi.

Delegates on the Kanchanaburi tour will travel the infamous Death Railway from the River Kwai Bridge, visit Hellfire Pass, visit an elephant sanctuary and go on a firefly night cruise in Samut Songkhram, while those on the Krabi tour will visit the charming Muslim enclave of Ko Klang, learn to fish with the locals, and go island-hopping.

In Trat, an unknown gem in the Gulf of Thailand near the Cambodian border, delegates will learn how to make Ya Na crackers, weave 'Ngop' (farmer's hats) with palm leaves, and cruise to small islands within the Mu Ko Chang National Park. While in Chiang Rai, delegates will visit the White Temple to marvel at its wild murals and travel through beautiful mountain scenery in Doi Mae Salong.

Alongside the AGM, the ASTW also holds its Awards night to recognise outstanding achievements by members of the Society as well as contributions made by travel and tourism-related organisations to advance the Society's goals.

Prizes include the Excellence in Travel Journalism as well as awards in the Destination, Trade and Photography categories. PR members are eligible for the ASTW Communicator of the Year Award, as voted by the writer members, for outstanding professional services to ASTW members.

Over many years, TAT has extended significant support to Australian media representatives, members of the Society and individual members in organising fam trips, running destination marketing, advertising and promotional campaigns and regularly attending ASTW events.
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The Kingdom also receives high rankings for Adventure Tourism and Best Countries to Travel Alone

Bangkok, 25 July, 2018 - Thailand came in first in the recent 'Best Countries to Start a Business Rankings' of the '2018 Best Countries Rankings Report', marking the second consecutive year it took home top honours. (click to see the report)

The Report also recognises Thailand as the 27th ranked country overall in regards for doing business.

Tourism Authority of Thailand (TAT) Governor Mr. Yuthasak Supasorn thanked all involved for publishing the Report and for all the constructive feedback from respondents.

"Thailand has made immense progress in doing business reforms over the past few years, due to strong government leadership at the highest levels," Mr Yuthasak, said. "With its 27th place ranking overall, Thailand continues to rise against other countries globally in the ease of doing business. It is a great achievement, and we look forward to continuing improvement as it helps create more jobs in the travel and tourism sectors."

Thailand ranked fourth overall in the Adventure Rankings with the study claiming each visitor spends US$ 1,530 on tourism during a trip to Thailand. Other top ten accolade including placing sixth in the Movers Ranking, eight in the Heritage Rankings while coming in ninth in the Best Countries to Travel Alone ranking.

In the top twenty, the Kingdom placed 15th in the report's Open for Business rankings, 19th in the Cultural Influence rankings, and 20th for the Best Countries for a Comfortable Retirement ranking.

Rounding out the most important rankings, Thailand also came in 30th in the Quality of Life rankings.

The 2018 Best Countries Rankings, formed in partnership with global marketing communications company Y&R's brand strategy firm, BAV Group, and the Wharton School of the University of Pennsylvania, are based on a survey that asked more than 21,000 people from four regions to associate 80 countries with specific characteristics.
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Thailand Golf Travel Mart 2018 tees up at Phuket

[ Tourism News ] Posted by admin_tat on 2018/7/24 9:20:00 (98 reads)
TAT's 'Open to the New Shades' helps drive golf tourism growth around kingdom

Phuket, 24 July, 2018 - Thailand is poised to strengthen its reputation as the world's golfing destination during the upcoming Thailand Golf Travel Mart (TGTM) 2018 at Duangjitt Resort and Spa in Patong, Phuket during 23-26 July, 2018.

From left: Mrs. Kanokkittika Kritwutikon, Director of TAT Phuket Office; Mr. Klissada Ratanapruk, TAT Executive Director of
Southern Region; Mr. Prakob Wongmaneerung, Phuket Province Vice Governor; Mr. Tanes Petsuwan, TAT Deputy Governor
for Marketing Communications; and Ms. Supranee Pongpat, TAT Executive Director of Marketing Services Department,
at the opening ceremony of the Thailand Golf Travel Mart 2018 in Phuket

Once again, the Tourism Authority of Thailand (TAT) is hosting golf tour operators and buyers from key international markets and presenting them with an outstanding opportunity to meet with suppliers and golf course owners from around the Kingdom.

Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications said, "Thailand excels at delivering a complete golf experience. Not only the diversity of courses and standardised amenities, but also unique local experiences makes Thailand competitive on both a regional and global level."

Among the local experiences, Thai food is best loved by foreign travellers. This has resulted in promoting 'Golf and Gastronomy' after Thailand has seen its first Michelin Bangkok Guide and the upcoming Phuket and Phang-Nga version to be launched later this year.

Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications

Mr. Tanes added "The TGTM 2018 will strengthen the country's position as the world's leading golf destination. This will also enhance a new image of Phuket as a rising golf destination as well as the global sports destinations. In fact, Phuket has long catered to extensive range of sporting experiences; such as, surfing, marathon, triathlon, cycling, and so on, along with hosted various domestic and international competitions."

At the golf trade event this time, the issue of sustainability and environment impact has also been addressed and put into action. All delegates have been encouraged to use a tumbler in order to decrease the use of plastic, glass and bottles.

Thai golf tourism has emerged as a promising segment in Thailand, bringing in a huge revenue to the country. In 2016, a total of around 400,000 serious players came to tee off in Thailand generating income of around 138.5 million USD (4.88 billion Baht). The average spending per person for golf is around 346 USD (12,215 Baht), which is ranked as the second highest of all travelling activities in Thailand.

More than 128 buyers from 30 countries have confirmed attendance to the TGTM 2018 with the majority coming from Asia (62 buyers) and the ASEAN region (35 buyers). Intra-regional markets continue to generate the largest percentage of inbound golf tourism arrivals to the country due to the proximity of Thailand and the kingdom's excellent reputation for offering a truly world-class golf experience.

There are also expected to be 27 buyers attending from Europe and four from the USA. A total of 111 local sellers representing Thai golf courses, tour operators, hotels and travel agents are also planning to be on hand to sell their products and services. Plus, an additional 41 representatives from overseas media are invited to cover this event.
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