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Berlin, 9 March, 2018 - The Tourism Authority of Thailand's annual 'Thailand Networking Lunch' on Friday, 9 March at CityCube Berlin - alongside Thailand's participation at the ITB Berlin 2018 - featured more than 120 invited European tour operators and media members in attendance to hear Thailand's latest tourism update and briefing on new tourism products and services highlighted under the Amazing Thailand's latest 'Open to the News Shades' marketing concept.







This year's senior Thai delegation included H.E. Mr. Weerasak Kowsurat (above picture, 5th from left), Minister of Tourism and Sports, Mr. Yuthasak Supasorn (4th from left), TAT Governor, and Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications.

Mr. Weerasak told those in attendance that Thailand's tourism success story for 2017 was thanks to the cooperation between the stakeholders and local buyers in the Thai tourism industry.

'We are very proud of the recent ASEAN Tourism Forum (ATF) 2018 in Chiang Mai last January. Thailand's successful track record of hosting major tourism events continues and demand for travel in the Kingdom is at an all-time high.

"We are grateful for government measures, including its continued support for Thailand being a 'Preferred Destination' in 2018. This initiative is designed to focus on quality tourism and create sustainable tourism opportunities. These must also empower on the local level and distribute income evenly to reduce social disparity, strengthening our national tourism supply chain and truly encourage the development of community tourism for all," Mr. Weerasak, said. (read his full speech here)







According to Mr. Tanes, TAT's and Thailand's hardworking private sector will continue to identify and develop products that appeal to both European leisure travellers and other important emerging market segments.

"Our current European market profile seeks to tap new potential segments including young executives, female travellers, students and quality leisure mainstream.

"We also want to penetrate new markets in Eastern Europe and North America by reiterating the positioning of Thailand as a luxury leisure destination and encourage traffic to second-tier cities.

"As we expand communication aspects of the TAT Amazing Thailand's 'Open to the New Shades' campaign, we intend to offer literally millions of unique Thai local experiences and that showcase Thailand's amazingly rich cultural diversity," Mr. Tanes added. (Read his full speech here)

Last year, the Thai tourism industry recorded its highest revenue in its history achieving tourism receipts totalling 1.82 trillion Baht (US$ 53.76 billion), a 11.66% year-on-year increase, from 35.3 million international tourist arrivals (up 8.7%). Domestic tourism revenue also reached 695.5 billion Baht (US$ 20.5 billion) from 192.2 million trips. The positive results placed Thailand in the third place in global tourism revenue for 2017 by the United Nations' World Tourism Organisation (UNWTO).
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Berlin, 7 March, 2018 - The Tourism Authority of Thailand (TAT) invites all attending the ITB Berlin 2018, the world's largest travel trade show, to meet with Thai travel executives and government representatives at the Thailand Pavilion during dedicated networking events scheduled from 7 to 11 March.


H.E. Mr. Weerasak Kowsurat (2nd from right), Thailand's Minister of Tourism and Sports; Mr. Kalin Sarasin (2nd from left),
Chairman of the Board of the TAT; Mr. Yuthasak Supasorn (left), TAT Governor; and Dr. Dhiravat Bhumichitr, Ambassador of
Thailand to Germany, at the Thailand Pavilion, ITB Berlin 2018


Mr. Yuthasak Supasorn, TAT Governor, said "The dynamic business programme and large Thai delegation reflects the importance of the five-day ITB Berlin 2018 exhibition. TAT has created a highly conducive business environment that offers multiple hosted opportunities for invited buyers from leading European-based tour operators to meet and discuss business with their Thai counterparts."

Key activities include a 'Thailand Mini Mart' on 9 March from 10.00 - 16.00 Hrs. at the Thailand Pavilion. This table top sales activity has been organised annually by TAT at the ITB since 2012 and now in its 7th consecutive year, bringing together travel decision-makers from Europe and Thailand. This year TAT is hosting 32 invited buyers from leading European-based tour operators who are meeting with 33 senior members of the Thai delegation.

'Thailand Networking Lunch' on 9 March from 11.30-13.30 Hrs. is also planned at the CityCube Berlin, with more than 120 invited European tour operators and media members expected to attend for Thailand's latest tourism update and briefing on new tourism products and services under the Amazing Thailand's 'Open to the New Shades' marketing concept from H.E. Mr. Weerasak Kowsurat, Minister of Tourism and Sports, and Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications.

For this year's ITB 2018, TAT reserved a total of 540 sq m. in Hall 26B, stand number 221 for senior travel executives from both the public and private sectors.

There is a total of 83 Thai suppliers (71 hotels and resorts; eight tour companies; four representatives from either hospitals/malls/theme parks) spread around the 86 tables, including 17 new participants attending the ITB for the first time. In addition, there are representations from respected government agencies including the Ministry of Tourism and Sports, the Sports Authority of Thailand and the Queen Sirikit Institute.











The Thailand Pavilion will feature an information counter detailing TAT's Amazing Thailand's 'Open to the New Shades' concept along with information on community-based tourism per the current government's policy.

There will also be impressive interactive displays showcasing Amazing Thailand's 'Open to the New Shades' new products and services, highlighting Thai local arts and crafts plus cultural experiences at the Thailand Pavilion. (For complete information, click here.)

In addition, TAT has for the first time joined the LGBT Travel at the ITB Berlin 2018 as the 'ITB LGBT Presenting Partner' with a booth at the dedicated LGBT Pavilion (Hall 21) and a series of Thailand presentations at the LGBT events.
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Berlin, 7 March, 2018 - The Tourism Authority of Thailand (TAT) is showcasing a cultural extravaganza of Amazing Thailand's 'Open to the New Shades' products and services, featuring an exciting and eclectic mix of original offerings at its ITB 2018 Thailand Pavilion stand from 7 to 11 March.






During the five-day ITB 2018 event in Berlin, the world's largest travel trade show, TAT will host Thai local arts and crafts demonstrations plus cultural performances at the pavilion that include, but are not limited to, the following:

*Astrology Meets Tourism: Prospective travellers are invited to input their zodiac birth sign into a computerised system using a touch screen presentation. Based on the individual's astrological sign, the computer selects one of 12 possible astrological tour routings on offer. The matches are based on the suitability of the tour content to each astrological sign; are existing routes that can be promoted, booked and conducted by Thai DMCs, or are routes supported by TAT's promotions or ones that have received past Thailand Tourism Awards. (For more information about this astrological tour opportunity, click here.)

*Workshops on how to make auspicious flags indigenous to Nan province's Ban Phra Kerd Community based on the Chinese animal zodiac, or 'Shengxiao', locally known in Thai as 'Tung Ka King' and 'Tung Sai Mu'. This time-honoured art, passed down from generation to generation', is why the community was selected as a pilot destination in Thailand's Creative Tourism District programme. Visitors to the ITB Berlin 2018 are invited try their hand at this unique art form and take their masterpieces home with them.

*Thai boxing demonstrations ranging from traditional to 'Mixed Martial Arts' influenced Muay Thai by both male and female boxers. Visitors interested in participating can step into the ring to received basic training or learn self-defence moves.

*Contemporary musical performances, that combine the creative integration of everyday Thai kitchen tools with traditional musical instruments, performed by a group of artists from the Asia's Got Talent stage.

*Demonstrations on how to make'Pang Puang', or scented Thai powder garlands, indigenous to Bangkok's Ko San Chao riverside community.

In addition, there will be an information counter providing brochures branded under the Amazing Thailand's 'Open to the New Shades' concept along with information on community-based tourism offerings as per the current government policy. Over 50 titles on key and secondary cities, natural attractions and cultural venues are highlighted in the numerous handouts.



H.E. Mr. Weerasak Kowsurat (3rd from right), Thailand's Minister of Tourism and Sports, and Mr. Yuthasak Supasorn
(2nd from right), TAT Governor, in a group photo with the Thai delegates
and the Muay Thai boxers





H.E. Mr. Weerasak Kowsurat (3rd from right), Thailand's Minister of Tourism and Sports, and the Muay Thai boxers

















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Bangkok, 28 February, 2018 - The Tourism Authority of Thailand (TAT) ensures that its marketing strategy and policy to move Thailand forward as the 'Quality Destination' has stepped in the right direction since it was paid off by last year's success, and strongly opposes any form of sex tourism.

Mr. Yuthasak Supasorn, TAT Governor, said: "As the Thai government's official body promoting Thailand to international and local travellers while supporting the development of the country's tourism industry for nearly 58 years, our mission is to highlight tourism's importance to national economic development, job creation, income distribution, and the prominent role it plays in enhancing social integration and preserving the environment.

Mr. Yuthasak also added that "Over the past few years, https://www.tatnews.org" target="_blank">The Tourism Authority of Thailand</a>" target="_blank">TAT has actively focused on promoting Thailand as a 'Quality Leisure Destination' that highlights a new era of tourism as measured by visitor expenditure, average length of stay, and the overall quality of visitor experience."

TAT has stepped up efforts to coordinate with all concerned authorities and organisations in the public and private sectors to create a better understanding on Thailand's tourism and the country's well-established positioning as a 'quality tourism destination'.

Meanwhile, Thailand's Ministry of Foreign Affairs has stepped forward to take an official action against the Gambian tourism minister's baseless comment on Thailand's tourism. A formal letter of protest has been filed from the Embassy of Thailand to the Republic of Senegal, which is also responsible for neighbouring Gambia, and the Embassy of Thailand to Malaysia where the Gambian High Commission also takes care of Thailand.

Thailand's ongoing efforts to move from mass to 'quality' tourism is successfully producing positive results with the Kingdom ranked third in global tourism revenue for 2017 by the United Nations' World Tourism Organisation (UNWTO).

Last year, the Thai tourism industry recorded its highest revenue in its history, achieving tourism receipts totalling 1.82 trillion Baht (US$ 53.76 billion), a 11.66 per cent year-on-year increase, from 35.3 million international tourist arrivals (up 8.7 per cent). Domestic tourism revenue also reached 695.5 billion Baht (US$ 20.5 billion) from 192.2 million trips.

During 2017, TAT continued to emphasise niche markets including sports tourism, health and wellness, weddings and honeymoons, and female travellers. The ongoing efforts are being carried on through to this year under new marketing initiatives and revitalised tourism products and services.

Under Amazing Thailand, TAT's latest marketing concept of 'Open to the New Shades' encourages travellers from around the world to enjoy existing tourism products and attractions through new perspectives. This ranges from gastronomy, nature and beach, arts and crafts, culture and the Thai local way of life.
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New Delhi, 22 February 2018 - The Tourism Authority of Thailand (TAT) has launched its new marketing concept "Open to the New Shades of Amazing Thailand" in India.






Amazing Thailand - Open to the New Shades - India Market Mr. Yuthasak Supasorn (above picture), the TAT Governor, headed the Thai tourism team at the launch event held at JW Marriott Aerocity in New Delhi. It was attended by several senior executives from Indian travel companies, travel media and invited guests from the business community.




In his product presentation, Mr. Tanes Petsuwan (above picture), TAT Deputy Governor for Marketing Communication said, "The Open to the New Shades concept is about asking visitors to "open" their minds and hearts to deepen and widen their experiences into a new perception of attractions and variety of experiences in Thailand.

"The communication campaign will introduce brand-new products to visitors, or reveal a new charming character of well-known destinations through creativity. This campaign is aimed at attracting more repeat visitors and also first-time visitors. Visitors can discover new perspectives in existing attractions, or indulge in experiences in new tourist attractions.

Mr. Tanes outlined the broad variety of tourism products that Indian visitors will enjoy in the categories of Gastronomy, Nature and Beach, Art and Craft, and Thai Culture and Way of Life.




Indian guests also enjoyed a live music performance by special guests, Mr. Koh Saxman (above picture), a famous Thai saxophonist featuring with the Indian musicians including Mr. Dhruv Bed (sitarist) and Mr.Manassas Jena, (tablaist). Well-known Indian journalist Mr. Vir Sanghvi, a regular visitor to Thailand and a lover of Thai food, also spoke about his fondness for the kingdom and narrated some of his experiences over the years.

Guests also witnessed a demonstration of Thai culture such as the coloring a Khon Mask, painting Thai pattern on the hand, fruit & vegetable carving and stage performances (Muay Thai and Thai Classical Dance).

TAT offices in Mumbai and New Delhi are working with partners and tour operators to convert the new marketing concept into substantial sales targeted at specific customer segments; such as, Luxury Travel, Weddings and Honeymooners, and Female Travellers, and Families. Also targeted are university students and newly working women.

TAT is also targetting a new wave of visitors from secondary cities in India. Given the large number of Indian cities with a population base of more than three million people, India is seen as being a major source of visitors for Thailand in the years ahead.

Mr. Yuthasak said, "India is now one of our top ten sources of visitor arrivals, a member of a small club of countries that generate more than one million visitors a year. In 2017, Thailand recorded 1.41 million visitor arrivals from India, up by 18% over 2016, generating an estimated 120 billion Rupees (62.40 billion baht) in tourism income. We are targeting a revenue growth of 12% for Indian market in 2018.

He said more and more Indian travellers are diversifying beyond their traditional spots of Bangkok and Pattaya, and exploring Chiang Rai, Rayong, Trat, Hua Hin and Samut Songkram.

In 2018, bilateral business and MICE travel is expected to increase as India's economy grows and new airlines launch more bilateral flights. The completion of the Asian Highway road linkage through Myanmar will allow a whole new generation of travellers to open up new corridors of travel between South and Southeast Asia, Mr. Yuthasak said.

At the end of event, Mr. Yuthasak presented 10 awards to supporting partners, consisting of travel agents, airlines, media, and wedding planners.

Between 30 March - 2 April 2018, TAT will organise a mega-famtrip for a carefully chosen list of 100 Indian tour operators and 50 media.

Indians can receive visa-on-arrival facilities at Thailand's international checkpoints. Bilateral airline capacity is at an all-time high with 240 weekly flights between Thailand and 17 major cities in India by 11 airlines: Thai Airways, Bangkok Airways, Air India, Jet Airways, Indigo Airlines, Spice Jet, Thai Air Asia, Bhutan Airlines, Druk Air, Garuda Indonesia and Thai Smile.
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