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Bangkok, 31 August, 2017 - The Tourism Authority of Thailand (TAT) is offering its support to the Ratchaprasong Square Trade Association (RSTA) in organising the 'Taste it all 2017 @Ratchaprasong: The Royal Delights - Pheasant Festival' from now until 31 October.


Ms. Padari Bunnag, Head of Royal Project Cuisine (left), Mr. Chattan Kunjara Na Ayudhya, TAT's Deputy
Governor for Marketing Communications, Mr. Chai Srivikorn, President of Ratchaprasong Square Trade
Association (RSTA) (2nd right), Mr. Amorn Suvachittanont, Senior Vice President, Retail Payment and
Foreign Exchange Products Management Department, Kasikorn Bank (right)


This gastronomic event, also supported by the Royal Project Foundation, will see top culinary arts presented by eight celebrity chefs from hotels around Bangkok's Ratchaprasong, using Royal Project ingredients to offer an exceptional experience for food lovers. 'Pheasant', as the name of the festival suggests, will be the key ingredient of the event's signature dishes.

Mr. Chattan Kunjara Na Ayudhya, TAT's Deputy Governor for Marketing Communications said, "In the , TAT's marketing plan 2018 Gastronomy Tourism is identified as one of the key highlights to motivate local and international travellers to discover the many unique Thai local experiences around Thailand. Related food festivities; such as, the Taste it all @Ratchaprasong, helps us in our efforts to promote the Kingdom as a preferred destination for food lovers."

Pheasant has been chosen as the highlight of this year's Taste it all 2017 @Ratchaprasong due to its unique flavour and aroma. It is lean meat which is chewy but tender, and the meat is quite dense while the bones are smaller. When roasted, the skin is crispy and the meat is pleasantly chewy. It is considered an excellent choice for health lovers. In some countries, pheasant meat is only available at premium supermarkets.

In Thailand, the supply of pheasant in the market comes from theRoyal Projects, which began experiments with pheasant farming in 2004. Currently, an average of 1,200 pheasants are raised for their meat every year and are sold out quickly.

This year, all of the Royal Project's pheasant meat will be used to create signature dishes for the Taste it all 2017 @Ratchaprasong: The Royal Delights - Pheasant Festival. The specially-created dishes, using pheasant meat, are available at eight hotels in Ratchaprasong District including the Grand Hyatt Erawan Bangkok, Anantara Siam Bangkok Hotel, Centara Grand at CentralWorld, InterContinental Bangkok, Novotel Bangkok Platinum Pratunam, Renaissance Bangkok Ratchaprasong Hotel, The St. Regis Bangkok and the Paste Bangkok at Gaysorn Village.

Taste it all @Ratchaprasong is an annual festal that celebrates its 14th anniversary this year. Each year, from September to October, the festival offers amazing dining experiences to local and international visitors and helps the district earn its current popularity as being 'The Best Dining Destination' in Bangkok.
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Bangkok, 30 August, 2017 - Thailand expects to enjoy continued growth both in tourist arrivals and tourism revenue during the 3rd quarter of this year.




International visitor arrivals are expected to grow by 5% to 8.7 million with tourism revenue increasing by 10% to 460 billion Baht (US$13 billion).

Arrivals from ASEAN grew by 7% to about 2.5 million tourists, while North East Asia remains the top inbound source market with 3.7 million visitors (2% increase). Visitors from Europe totalled 1.3 million tourists (up 8%), with arrivals from the Middle East (+14% to 340,000 tourists), South Asia (+11% to 390,000 visitors) and the Americas (+9% to 280,000 tourists); all showing strong growth.

Mr. Yuthasak Supasorn, TAT Governor said, "The positive outlook is based on many favourable factors, including a surge in travel demands from the short-haul markets during school holidays and the month of Ramadan. A Chinese market recovery that started from May onwards also had a positive effect on Thailand's overall tourism arrivals. At the same time, long-haul markets including the United States and Russia continue to grow steadily."

New air access from Taiwan, Indonesia, China and Turkey is considered among the favourable factors contributing to the growth. This includes new flights from Taipei, Bali and Shenzhen to Bangkok; from Guangzhou to Chiang Mai and Chiang Rai; from Changsa to Chiang Rai and from Istanbul to Phuket.

Thailand also ranked among ForwardKeys' top destinations with a 4% share of overall future bookings. It measures future bookings based on the highest number of airline reservations secured during the months of June to August 2017.

Mr. Yuthasak said, "TAT's aggressive tourism marketing activities are also playing an important role in Thailand being marked as a preferred destination among international travellers."

TAT received positive results from its 'Thailand Shopping & Dining Paradise 2017' campaign (formerly known as the Amazing Thailand Grand Sale) organised from 1 June to 31 July. A 'Women's Journey Thailand' followed in August for the second consecutive year, offering privileges and deals for women travellers alongside many special activities.

In the first half of this year, Thailand welcomed 17.3 million tourists, generating 876 billion Baht (US$ 25 billion) for the Thai economy. TAT targets Thailand to finish 2017, earning 1.81 trillion Baht (US$ 50 billion).
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Bangkok, 29 August, 2017 - CNN's foremost international business correspondent, Richard Quest (left), today paid a courtesy visit to the Tourism Authority of Thailand's (TAT) Governor, Mr. Yuthasak Supasorn (right), at the TAT Headquarters.





CNN's Anchor Richard Quest pays courtesy visit to TAT Governor
The courtesy visit is part of Mr. Quest's schedule in Thailand this week to film an episode for his popular and top-rated 'Business Traveller' programme, which is expected to air on CNN sometime later this year.

During the special introductory meet and greet session, Richard also gained an insight into the TAT's tourism marketing plan 2018, to be targeted over the 12-month period of the next fiscal year, beginning this October. TAT will change its marketing angle slightly with a new concept of "Open to the New Shades of Thailand" that will deepen the unique Thai local experience to a million shades of the Kingdom.

Mr. Yuthasak said that TAT's marketing plan for next year has been designed to serve the purpose of enhancing the positioning of Thailand as a preferred destination.

"I wish to extend my sincere thanks to Richard and CNN for visiting Thailand. I hope he will enjoy a wonderful time in our country and discover the many unique Thai local experiences."
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Bangkok, 23 August, 2017 - The Tourism Authority of Thailand (TAT) is offering lucky travellers a chance to win the trip of a lifetime with its exclusive '6 Senses Project'. This unique promotion highlights six destinations and six authentic Thai experiences for six winners.




Six lucky individuals will be chosen from those who select their most interesting sense. Participants should complete the application process and submit it during the registration period from now until 31 August, tagging friends on their social media pages (Facebook, Instagram or LinkedIn).

Mr. Yuthasak Supasorn, TAT Governor said, "Those who apply and tag a friend too will have the opportunity to travel together. If they are picked, they will win a free trip to Thailand.
"The final selection will be made by a judging committee that will choose a winner for each sense. The winners can bring a partner to join the trip, so a total of 12 winners will travel to selected destinations for real local Thai experiences that best complement or identify with each individual sense."

This project will feature safe, comfortable and unique local Thai experiences in areas of Thailand not yet well known to international travellers, in addition to several existing tourist favourites.
Each of the six senses and destinations are as follows:
Sight                             Ban Mae Klang Luang, Chiang Mai
Smel                            l Ban Hom Samunphrai, Chiang Mai
Taste                            Ban Na Ton Chan, Sukhothai
Touch                            Ban Na Ton Chan, Sukhothai
Belief                            Dan Sai, Loei
Hearing                            Khlong Bang Luang, Bangkok

The '6 Senses Project' aims to introduce a new twist on traditional local Thai experiences to foreign visitors, like Thai cooking classes, homestays, agricultural activities or village-based handicraft production that is not filtered like a package tour. Instead each is patterned on activities usually that are part of everyday life for the local Thais, presenting activities in an entirely new context based on 100% authentic local Thai cultural experiences.

For more information, please visit: http://6senses.tourismthailand.org/
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Bangkok, 17 August, 2017 - The Tourism Authority of Thailand (TAT) is organising the 'Thailand Live Gastronomy' festival as part of the strategies to put greater emphasis on Gastronomy Tourism, which is considered as an important part of the travel through unique Thai local experiences.


In photo, from left: Mrs. Thaniwan Kulmongkol, President of Thai Restaurant Association; Mr. Yuthasak
Supasorn, TAT Governor; Associate Professor Wisanu Subsompon, Ph.D. Vice President for Property
and Innovation Management, Chulalongkorn University; Chef Natthapol Pavapaiboon, Thai Celebrity Chef
, jointly announced the plan to host the Thailand Live Gastronomy at today's press conference.


Mr. Yuthasak Supasorn, TAT Governor said, "Gastronomy Tourism is one of the key highlights in the TAT's marketing plan 2018to heighten Thailand as a preferred destination. We aim to leverage the uniqueness of Thai food to motivate tourists and foodies to embark on a culinary journey to taste signature dishes in renowned towns and cities across the country as a way of exploring unique Thai culture and ways of life."

The Thailand Live Gastronomy, which will be presented with a tagline 'Flavours to the World', is scheduled to take place next week, from 25 to 27 August, at one of Bangkok's famous shopping and dining venues, Siam Square.

The event will be showcasing must-try signature local dishes from around the country in the 'Original' section, special menus from seven famous Street Food areas of Bangkok, and fresh seafood from fisherman villages in the Southern Region. Thailand's signature dishes including Tom Yum Kung. Phat Thai, Som Tam (Green Papaya Salad), Massaman Curry, and Green Curry - voted among theWorld's 50 Best Foods by CNN Travel readers - will also be available for visitors to enjoy. In addition, four of Thailand's famous tuk-tuks or three-wheeled auto rickshaws will also be converted into local food trucks.




There will be a 'Gastronomy Innovation' section where talented Thai and foreign chefs will be showcasing innovative ways of cooking Thai food in a specially-designed kitchen. Local and international visitors will also have the chance to try and buy some rare tropical fruits from local orchards. In addition, organic food will be available while Thai rice, the staple food of Thailand, will be presented in an exhibition as well as in the forms of many different dishes.

The three-day food festival will be entertaining visitors with traditional performances including Thai kick-boxing or Muay Thai, mini concerts by Thai pop singers, cultural shows and traditional Thai music produced by Thai musical instruments.

Mr. Yuthasak added, "We hope that after having the chance to taste the many signature dishes on offer at the Thailand Live Gastronomy, local and international visitors will be inspired and motivated to visit many parts of Thailand to taste local dishes in their destinations of origin."

Some of the other highlighted activities in the TAT's Gastronomy Tourism initiative are the launch of the Michelin Guide Bangkok at the end of this year, and the hosting of the 4th UNWTO World Forum on Gastronomy Tourism in Bangkok next year.





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