Please select categories :
Views :
News/Page :
Bangkok, 14 August, 2018 - The Tourism Authority of Thailand (TAT) has donated all the proceeds of a charity golf tourism competition to help flood victims in Lao PDR. It has also set up donation boxes at all its 40 domestic offices nationwide and 20 hotels in Bangkok for the same cause.

On 9 August, Mr. Yuthasak Supasorn, TAT Governor, Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communication, and other TAT Executives called on Mr. Seng Soukhathivong, Ambassador of the Lao People's Democratic Republic in Thailand to donate the amount of 383,000 Baht raised at "The Lady Golf Challenge 2018 & Pan Nam Chai Charity" on 3 August, 2018, at the Alpine Golf and Sports Club.

Mr. Yuthasak said "The collapse of the Xe-Pian Xe-Namnoy Dam on 24 July, 2018, caused enormous loss of life and property. The Thai people were deeply saddened by this mishap. In view of the long-standing friendly relations and cultural and social linkages between Thailand and Lao PDR, TAT is pleased to make a small contribution to help the flood victims."

The Lady Golf Challenge 2018 & Pan Nam Chai Charity competition included golfers from India, the Philippines, Japan and the People's Republic of China as well as over 40 Thai tourism entrepreneurs. More funds were contributed by other agencies and tourism industry operators in Thailand.

The donation boxes set up by TAT will be open until 31 August, 2018. All contributions will be sent to the Embassy of Lao PDR. in Thailand.
Read More... | 2755 bytes more
New safety laws that require official registration of all passengers before any Phuket boat trip are lauded

Bangkok, 03 August, 2018 - Three Thailand's popular tourist cities have recently been recognised in the inaugural KAYAK Travel Awards Singapore 2018.

Chiang Mai has been awarded as the Winner for Favourite Trending Destination in Southeast Asia. Bangkok and Phuket have been awarded as Runner Ups for Favourite Destination for Short Breaks and Favourite Destination for Beach Holidays, respectively.

Mr. Kajorndet Apichartrakul, Director of TAT Singapore Office, received the awards from Mr Robin Chiang, Director, APAC of KAYAK.

KAYAK Travel Awards Singapore 2018 - Favourite Destination for Beach Holidays - Phuket AYAK Travel Awards Singapore 2018 - Favourite Hotel Brand - Favourite Destination for Short Breaks - Bangkok AYAK Travel Awards Singapore 2018 - Favourite Trending Destination in Southeast Asia - Chiang Mai AYAK Travel Awards Singapore 2018 Winners

For more information about the inaugural KAYAK Travel Awards Singapore 2018, please visit:
Read More... | 2850 bytes more

H.E. Mr. Weerasak Kowsurat, Thailand's Minister of Tourism and Sports (center); Mr. Santi Chudintra, TAT Deputy Governor
for International Marketing - Asia and South Pacific (left); and Mrs. Srisuda Wananpinyosak, TAT Deputy Governor for
International Marketing - Europe, Africa, Middle East and Americas, join a group photo session during the welcome
reception of the Women's Journey Thailand 2018 held on 1 August

Bangkok, 02 August 2018 - More than 60 female celebrities, bloggers, media and key opinion leaders from 12 countries and territories are participating in the 3rd Women's Journey Thailand 2018, a unique marketing campaign launched by the Tourism Authority of Thailand (TAT) to attract more female visitors.

The high-profile campaign generates billions of dollars' worth of positive publicity for the kingdom's myriad of products, facilities, services and attractions aimed at the female travellers, ranging from cooking classes and health and wellness treatments to sports, shopping, and weddings and honeymoons.

The Women's Journey Thailand is held annually in August, the month in which Thailand marks HM Queen Sirikit's Birthday on 12 August.

This year's group of invited women celebrities includes former beauty queens, models, actresses, sports stars, singers and various other prominent personalities from China, Canada, France, Hong Kong, Iran, Japan, Korea, Turkey, Russia, the UAE, and the USA.

They have been carefully selected by TAT overseas offices in New York, Dubai, Toronto, Osaka, Seoul, Beijing, Shanghai, Hong Kong, Rome, Moscow, and Paris. Each of the TAT offices has planned separate itineraries for their respective invitees.

The welcome reception was held on 1 August at the Glass House, Nai Lert Park, presided over by H.E. Mr. Weerasak Kowsurat, Thailand's Minister of Tourism and Sports. The groups later fan out on various experiential visits where they will learn about "Thainess", try their hands at making handicrafts, umbrella painting, elephant riding, tree planting, and enjoying Thailand's gastronomic delights. Some of the celebrities will also enjoy visits to Thailand's national parks and ecotourism attractions.

H.E. Mr. Weerasak Kowsurat, Thailand's Minister of Tourism and Sports, and Mrs. Srisuda Wananpinyosak, TAT Deputy
Governor for International Marketing - Europe, Africa, Middle East and Americas, joined a group photo session with the
beauty queens from China during the welcome reception of the Women's Journey Thailand 2018 held on 1 August

In line with the "Women's Journey Thailand 2018" project, TAT collaborates with the tour operators to launch the "Lady Golf Challenge" campaign, especially design to attract the growing number of female players of the popular sport. The invitees will be joined by Thailand's most famous professional female golfer, Ms. Virada Nirapathpongporn (Pro Oui).

TAT Governor Mr. Yuthasak Supasorn said, "The strategy to promote Thailand as a women-friendly destination is one part of our communication concept, Amazing Thailand: Open to the New Shades. Women not only have more purchasing power but are often the primary decision-makers for destinations, length of stay and budgets.

"We are truly grateful that women celebrities accepted our invitation. The millions of people they reach through their social media followers will play a major role in helping to enhance the success of this campaign."

In 2016, the number of women travellers to Thailand totalled 16.9 million (+ 16.93%), accounting for 52% of total visitors (32.5 million visitors). This was the first time that the number of female visitors surpassed the number of male visitors. It also reflected that Thailand's tourism is on the right track of promoting the country to women travellers around the world.
Read More... | 5146 bytes more

Bangkok, 01 August, 2018 - Thailand is to again host the Annual General Meeting of the Australian Society of Travel Writers (ASTW) during 16-19 August, 2018. Since its founding in 1975, the ASTW has previously convened its AGM twice in Thailand (1999 and 2009).

As of today, a total of 113 ASTW members have registered including writers, photographers, editors, bloggers, influencers, public relations officers, and representatives of various hotel groups and national tourism boards.

Hosted by the Tourism Authority of Thailand (TAT) with the support of Thai Airways International and Anantara Riverside Bangkok Resort, the ASTW meeting is designed to generate positive publicity for Thailand across Australia's online and traditional media channels in a highly competitive environment.

Australia is a small-population, medium-haul source market with a high average length of stay (13.78 days in 2016). In 2017, Thailand received 65 billion Baht in tourism revenue from the Australian market. Because Australia is not a high-volume market, TAT concentrates its promotions at specific niche markets; such as, female travellers and millennials, both classified as middle-class with high purchasing power.

As such, TAT has structured the programme content of the ASTW tours to reach these target markets. In line with the umbrella strategy of 'Open to the New Shades', they will enhance awareness of Thai tourism products and local experiences.

The tours will cover several secondary cities and local communities as part of the national tourism policy to give more marketing exposure to the emerging provincial destinations. Apart from Bangkok, the tours will cover Chiang Mai, Chiang Rai, Phrae and Nan, Kanchanaburi, Samut Songkhram, Trat, Phang Nga, and Krabi.

Delegates on the Kanchanaburi tour will travel the infamous Death Railway from the River Kwai Bridge, visit Hellfire Pass, visit an elephant sanctuary and go on a firefly night cruise in Samut Songkhram, while those on the Krabi tour will visit the charming Muslim enclave of Ko Klang, learn to fish with the locals, and go island-hopping.

In Trat, an unknown gem in the Gulf of Thailand near the Cambodian border, delegates will learn how to make Ya Na crackers, weave 'Ngop' (farmer's hats) with palm leaves, and cruise to small islands within the Mu Ko Chang National Park. While in Chiang Rai, delegates will visit the White Temple to marvel at its wild murals and travel through beautiful mountain scenery in Doi Mae Salong.

Alongside the AGM, the ASTW also holds its Awards night to recognise outstanding achievements by members of the Society as well as contributions made by travel and tourism-related organisations to advance the Society's goals.

Prizes include the Excellence in Travel Journalism as well as awards in the Destination, Trade and Photography categories. PR members are eligible for the ASTW Communicator of the Year Award, as voted by the writer members, for outstanding professional services to ASTW members.

Over many years, TAT has extended significant support to Australian media representatives, members of the Society and individual members in organising fam trips, running destination marketing, advertising and promotional campaigns and regularly attending ASTW events.
Read More... | 3987 bytes more
The Kingdom also receives high rankings for Adventure Tourism and Best Countries to Travel Alone

Bangkok, 25 July, 2018 - Thailand came in first in the recent 'Best Countries to Start a Business Rankings' of the '2018 Best Countries Rankings Report', marking the second consecutive year it took home top honours. (click to see the report)

The Report also recognises Thailand as the 27th ranked country overall in regards for doing business.

Tourism Authority of Thailand (TAT) Governor Mr. Yuthasak Supasorn thanked all involved for publishing the Report and for all the constructive feedback from respondents.

"Thailand has made immense progress in doing business reforms over the past few years, due to strong government leadership at the highest levels," Mr Yuthasak, said. "With its 27th place ranking overall, Thailand continues to rise against other countries globally in the ease of doing business. It is a great achievement, and we look forward to continuing improvement as it helps create more jobs in the travel and tourism sectors."

Thailand ranked fourth overall in the Adventure Rankings with the study claiming each visitor spends US$ 1,530 on tourism during a trip to Thailand. Other top ten accolade including placing sixth in the Movers Ranking, eight in the Heritage Rankings while coming in ninth in the Best Countries to Travel Alone ranking.

In the top twenty, the Kingdom placed 15th in the report's Open for Business rankings, 19th in the Cultural Influence rankings, and 20th for the Best Countries for a Comfortable Retirement ranking.

Rounding out the most important rankings, Thailand also came in 30th in the Quality of Life rankings.

The 2018 Best Countries Rankings, formed in partnership with global marketing communications company Y&R's brand strategy firm, BAV Group, and the Wharton School of the University of Pennsylvania, are based on a survey that asked more than 21,000 people from four regions to associate 80 countries with specific characteristics.
Read More... | 2506 bytes more