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Bangkok, January 4, 2012 - Four of Thailand's top niche-market tourism segments will be featured prominently at the 2012 Thailand Travel Mart Plus Amazing Gateway to the Greater Mekong Subregion (TTM+2012) to be held between June 6-8 at Impact Muang Thong Thani Exhibition Centre.

Organised by the Tourism Authority of Thailand (TAT) together with the Thai tourism industry, the TTM will feature products and services related to Ecotourism, Golf, Health and Wellness, and Wedding and Honeymoon in a special dedicated pavilion. In addition to the four mentioned categories, which have always been Thailand?s strong points, there will also be a category focusing on General Leisure.

The TTM+ is the country's premier annual trade event designed to promote travel and tourism to Thailand and its neighbours in the Greater Mekong Subregion. One of its primary objectives is to provide a platform for the region's small and medium sized entrepreneurs (SMEs) to cost-effectively promote their products and services, especially as many of them cannot afford to go to foreign trade shows.

This year, over 400 booths are available for travel operators and service businesses across Thailand and the GMS countries. The business categories arranged for the event are Accommodation, Entertainment, Tourism Organization / Association, Tour Operator / Travel Agent, Transportation, and Other Travel Services.

Buyers are sourced from the major markets such as Europe, South East Asia, Eastern Asia, the United States, Australia, and New Zealand, as well as emerging ones like the CIS countries, Eastern Europe, Middle East, South America, and South Africa.

TAT Governor Suraphon Svetasreni said, "The focus on the four niche-market segments is based on the global trend for more experiential tourism, especially among repeat travellers seeking to spend more focussed time on a particular activity".

"There is direct benefit for both buyers and sellers in this product based category. It will open up opportunities for doing more business, understanding each other?s needs and improving the creativity and quality of services. This is because the buyers and the sellers could directly relate to each other?s field of expertise".

Ecotourism: The Thai travel and tourism industry is becoming increasingly conscious of its environmental responsibilities. According to TAT Governor Suraphon Svetasreni, "The need to reconcile the economic and ecological impact of travel and tourism is critical to the Balanced Strategy that we are pursuing as part of our tourism development policies." The Governor pointed out that the TAT has for years been undertaking environmental protection activities and projects such as the Green Leaf Certification Programme, the Thailand Tourism Awards programme, and the 7 Greens Concept, with an aim to promote environmentally-friendly tourism.

Golf: Thailand boasts over 200 high standard golf courses nationwide. Many of them have been designed and created by some of the game's best-known players such as Nick Faldo, Arnold Palmer, Jack Nicklaus, Steve Ballesteros, Gary Player, and Greg Norman. In recent years, Thailand has hosted many major golf events such as the Thailand Golf Championship, Asia Pacific Golf Summit, PGA Conference of Asia, Honda LPGA Thailand, the 30th tournament on the tour's annual roster and the 3rd Golf PGA Royal Trophy 2009.

Health & Wellness: A surge in Health and Wellness visitors is driven by the fact that Thailand is an excellent place for both preventive and curative forms of therapies and treatments. Thailand has over 200 international-standard hospitals and clinics, state-of-the-art medical technology, reasonable medical costs and excellent hospitality. It is also a perfect place for post-treatment convalescence and recovery. Both patients and members of their family can enjoy a good post-treatment holiday in Thailand at excellent value-for-money prices. Thailand is estimated to have attracted 1.8 million foreign visitors seeking medical treatment in 2010. It is also an excellent locale for people seeking to learn how to meditate and massage, based on the country's long-standing Buddhist traditions.

Wedding & Honeymoon: In recent years, Thailand has become increasingly popular among wedding couples and honeymooners from India, China and France. Many Indian couples choose Thailand because they wish to tie the knot in a land renowned for its sense of grace and style, following customs and ceremonies with rich roots in Buddhist culture. The secluded, all-inclusive resorts are perfect for honeymoons.

Invited media and buyers will be able to avail of a range of post tours that will showcase these products as well as Thailand's world-renowned natural beauty and rich cultural heritage.

Last year, TTM Plus welcomed a total of more than 1,000 participants, including 150 members of the media, from 30 countries. The 368 seller organisations included 78 agencies who were first-time sellers at this event. The 425 buyers from 54 countries included 120 first-time buyers.

Application forms for buyers and sellers and other related information are now available on the website and need to be submitted before the March 16, 2012 deadline: Also sellers can also get the benefit of the early bird price until January 31, 2012.

Contact information:
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4544-48
Fax: +66 (0) 2253 7419
Web site:


[ Trade Release ] Posted by nattanich on 2012/1/30 13:40:00 (4839 reads)
Bangkok, January 27, 2012 - The Tourism Authority of Thailand (TAT), the City of Sendai and the Tohoku Tourism Promotion Organization are to sign a Letter of Intent (LOI) to use tourism as a means of helping to facilitate an economic and social recovery from the natural disasters that have recently struck both destinations.
The LOI will be signed on January 27, 2012 by Mr Yukimoto Ito, Deputy Mayor City of Sendai, Mr Kanji Saito, General Manager of the Tohoku Tourism Promotion Organization and Mr Sansern Ngaorungsi, Deputy Governor for International Marketing of Asia and the South Pacific.

The TAT and the City of Sendai have been working with each other on tourism promotion since August 2006. While those activities worked well under normal circumstances, today they have taken on a new role and importance in view of the earthquake and tsunami that struck the Sendai region on March 2011 and the massive flooding that affected many parts of Central Thailand in October-November 2011.

Many of the industrial zones and factories affected by the floods involved significant Japanese investment.

Mr Sansern Ngaorungsi, TAT Deputy Governor said, "Both destinations are now working to rehabilitate and recover from the crisis. There are shared interests, and it is during times such as these that we really need to work together and learn from each other, especially as tourism is vital to both our economies."

The LOI will commit both parties to undertake a number of projects and activities, such as exchange programmes, to promote tourism between now and March 2017.

Sendai is a city with a population of one million and is the political and economic centre of Japan's Tohoku (northeast) Region. The TAT has three offices in Japan and has been participating in the Tohoku Senior Fair for long-stay visitors for several years now. A number of Thai travel writers have visited the region in the past to promote visits by Thai tourists.

At a broader level, Japan and Thailand have a very special relationship - at the Royal Family level, government level and people-to-people level. The people of Thailand recognise the significant role of Japanese investment, aid and development co-operation funding in creating jobs and income in the Thai economy, as well as for the development of tourism infrastructure.

"Japanese funding also played a very important role in helping Thailand upgrade the quality of our many natural and cultural heritage sites, which are very popular among Japanese visitors," Mr Sansern said.

"We are also proud that Thailand remains one of the world's most popular destinations for Japanese visitors. In 2011, Thailand attracted 1.12 million Japanese visitors, up 13.34% over 2010," Mr Sansern added. Through this LOI collaboration, it will promote two ways tourism traffic between Sendai City and Thailand.

Contact information:
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4544-48
Fax: +66 (0) 2253 7419
Web site:


[ What's New In Thailand ] Posted by nattanich on 2012/1/4 9:50:00 (3781 reads)
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Imtiaz Muqbil

Smithsonian Journeys, the Smithsonian Institution's travel program, offers new opportunities for travelers to fulfill their lifetime "must-see" destinations. This, and several other great stories in this dispatch.


Click on the headline to go directly to the story.

1. Smithsonian Journeys Lists Top 10 Destinations and Most Popular Vacation Packages for 2011
2. TripAdvisor Announces 2011 Travelers' Choice Beaches Awards
3. U.S. Consumers Rate Corporations They Trust in the "Reputation Economy"
4. Global Cyber Security Market to Reach $80.02 Billion by 2017
5. New Research Reveals How To Connect with Active and Healthy Consumers
6. Global Cooperatives Movement Gets Boost with International Year, New Logo
7. International Trade Union Movement Launches Worldwide Jobs Pact For Young People
8. UN Forms Partnership With Mediterranean Countries To Save Region's Forests
9. Development Aid Increases, But With Worrying Trends, OECD Report Shows


Smithsonian Journeys Lists Top 10 Destinations and Most Popular Vacation Packages for 2011


Washington, DC (Vocus/PRWEB) April 05, 2011 - Smithsonian Journeys, the Smithsonian Institution's travel program, offers new opportunities for travelers to fulfill their lifetime "must-see" destinations. Trends show that more than ever, Americans seek greater cultural immersion when they travel, including a meaningful experience that comes with genuine insight into the culture and history of a destination. Smithsonian's focus on valuing world cultures translates into the Institution's travel program through travel experiences that feature special access and top leaders. Plus, the breadth of Smithsonian Journeys' travel collection can accommodate any style of travel, whether it is land, sea or rail, from luxury to value focus. Full details on all trips can be found at its website

Dubrovnik and the Dalmatian Coast. The Adriatic became popular years ago due to its pristine coastline of charming towns and islands, plus significant World Heritage sites. Smithsonian features two small-ship cruises in this region: "Treasures of the Adriatic" (Sept. 12-24) an in-depth luxury experience aboard the 114-guest Corinthian II, and "Splendors of Italy and the Dalmatian Coast" (May 31-June 15), an all-inclusive value cruise aboard the 350-guest Aegean Odyssey.

Italy. Because it is on everyone's life list, Smithsonian Journeys offers a broad collection of tours and cruises to Italy, each with specific themes and styles of travel. Travelers can choose from 10 unique cruises, such as "Journey of Odysseus: A Voyage from Greece to Italy" (June 18-29). Five in-depth small-group tours focus on just one area (Florence, Venice, Siena, the Amalfi Coast or Sicily), while the comprehensive "Art Treasures of Italy" showcases the arts of Venice, Florence and Rome.

Athens. At the center of western civilization, Athens should be on everyone's life list. Smithsonian Journeys offers three choice ways to experience it, including two all-inclusive value cruises to the Mediterranean or "City Explorer: Athens" (Oct. 17-29), an in-depth yet leisurely experience.

Istanbul. The only city in the world situated on two continents, Istanbul features a fascinating history of both western and eastern cultures, as reflected by its monuments. Travelers interested in visiting Istanbul and Athens in one trip can choose from Smithsonian's all-inclusive Mediterranean cruises and its popular "Black Sea" luxury cruise (Aug. 5-16). "Legendary Turkey and the Turquoise Coast" and "Ancient Worlds of Anatolia" are two small-group, air-inclusive tours that travel to Istanbul before moving south to different regions of Turkey. Both have multiple departures in the spring and autumn.

France. Travelers who have not experienced French culture and history will enjoy the comprehensive themes and regions featured in the small-group, air-inclusive "France through the Ages" tour, which travels from Toulouse to Paris. "Sojourn in the Dordogne" provides a closer understanding of the Dordogne region, renowned for prehistoric cave paintings, charming medieval towns, gourmet cuisine and fine wines. Both tours feature multiple departures.

Canadian Rockies. Travelers are drawn worldwide to the magnificence of the Canadian Rockies, celebrated for the region's pristine alpine lakes, majestic snowcapped mountains and plentiful wildlife. During "A Canadian Rockies Adventure" (Aug. 5-12), Smithsonian travelers stay at top accommodations in Banff and Jasper as they explore the landscape, then enjoy panoramic vistas on a two-day train trip aboard the luxurious Rocky Mountaineer before arriving in Vancouver.

The Great Lakes. Situated between Canada and the United States, the Great Lakes are the largest inland lake system in the world and retain an important history and natural beauty. During "Canadian Splendors" (July 25-Aug. 3), travelers can take a cruise in Canada that features notable cities and charming towns, engineering marvels and the history and natural beauty of Lakes Ontario, Erie and Huron.

Alaska. Alaska continues to be at the top of many life lists due to its dramatic natural wonders of calving glaciers, pods of humpback and orca whales and magnificent spruce forests. Travelers can experience it all up-close by kayak, Zodiac and hikes on "Exploring Alaska's Coastal Wilderness" (July 30-Aug. 6), an adventure cruise to Southeast Alaska and the Inside Passage, which also features the comforts of a small-ship cruise.

Grand Canyon. The Grand Canyon is considered the most spectacular gorge in the world and consequently Grand Canyon National Park merits listing as a World Heritage site. Smithsonian Journeys has taken Americans to this breathtaking site for nearly 40 years. "Grand Canyon Weekend Adventure" (June 17-20 and July 15-18) offers an in-depth weekend experience of the park, which features an overnight rafting trip down the Colorado River and a day at a nearby ranch.

China. Travel to China continues to increase dramatically for many reasons and Smithsonian Journeys has helped Americans get there since the doors opened. Travelers can count on Smithsonian for an in-depth quality experience on two small-group, air-inclusive tours, "Imperial China and the Yangtze" and "Classic China and Tibet," both featuring multiple departures.

Founded in 1846, the Smithsonian is the world's largest museum and research complex consisting of 19 museums and galleries, the National Zoological Park and nine research facilities. There were approximately 30 million visits from around the world at the Smithsonian in 2009 with more than 188 million visits to the Smithsonian websites. The total number of objects, works of art and specimens at the Smithsonian is estimated at 137 million.

TripAdvisor Announces 2011 Travelers' Choice Beaches Awards

NEWTON, Mass., April 5, 2011 /PRNewswire/ - TripAdvisor, which claims to be the world's largest travel site*, today announced the winners of its inaugural 2011 Travelers' Choice Beaches awards. Top beach spots were named in the U.S., Europe, Asia, Canada, the South Pacific, the Caribbean and Mexico, and Central and South America.

Award winners were determined based on the most highly rated beach destinations by travelers in TripAdvisor reviews. Unlike any other honors, TripAdvisor Travelers' Choice winners are based on millions of real and unbiased reviews and opinions from travelers around the world.

According to a recent TripAdvisor survey of more than 2,100 U.S. respondents, 68 percent are planning a beach vacation in 2011. Fifty-four percent are planning a trip to a U.S. beach destination. Seventeen percent intend to visit the U.S. southeast coast, 13 percent expect to explore the northeast coast, 12 percent plan to go to the gulf coast and 10 percent plan to visit the west coast. Twenty-six percent are planning a beach trip to the Caribbean or Mexico in 2011.

"It's that time of year when travelers are dreaming of getaways to warm beach destinations. To provide inspiration on where to go, we've named some amazing hot spots around the world, based on millions of real and unbiased reviews and opinions from TripAdvisor travelers," said Barbara Messing, chief marketing officer for TripAdvisor. "In addition to the outstanding beaches, these destinations also feature top-rated options for hotels, vacation rentals, attractions, and restaurants."

Travelers' Choice Beaches Award-winning World Beach Destinations:

1. Providenciales, Turks and Caicos
2. Boracay, Philippines
3. Palm/Eagle Beach, Aruba
4. Negril, Jamaica
5, Tulum, Mexico
6. Myrtle Beach, South Carolina
7. Seven Mile Beach, Grand Cayman
8. Punta Cana, Dominican Republic
9. Cape May, New Jersey
10. Santa Teresa, Costa Rica

Travelers' Choice Beaches Award-winning U.S. Beach Destinations:

1. Myrtle Beach, South Carolina
2. Cape May, New Jersey
3. Panama City Beach, Florida
4. Miami Beach, Florida
5. Sanibel Island, Florida
6. Clearwater, Florida
7. Honolulu, Hawaii
8. Captiva Island, Florida
9. Poipu, Hawaii
10. Siesta Key, Florida

For the complete 2011 Travelers' Choice Beaches lists, go to

U.S. Consumers Rate Corporations They Trust in the "Reputation Economy"

NEW YORK, April 5, 2011 /PRNewswire/ - Since the global financial crisis of 2008-09, negative headlines of product recalls, government bailouts, insider-trading and CEO scandals have reinforced the importance of reputation and its ability to humble once-high flying market leaders. Despite this toxic operating environment, eight of the largest 150 companies in the U.S. were still able to earn excellent corporate reputations and drive value-creation with the general public in 2011, according to a new study by private consulting firm Reputation Institute, in partnership with Forbes Media.

For a complete list of the U.S. findings, visit:

How are companies able to gain the highest levels of trust, esteem, admiration and good feeling from consumers in such a challenging environment? Two common themes for building reputation resilience and a positive legacy with stakeholders stand out. First, companies with the strongest reputations have moved beyond products and services when communicating what the company stands for. Second, it is the CEO at these companies who is leading the reputation management strategy.

Reputation Institute's analysis of the seven dimensions of corporate reputation shows that perceptions of the enterprise (Workplace, Governance, Citizenship, Financial Performance and Leadership) trump product perceptions (Products & Services plus Innovation) when it comes to driving behaviors. The five enterprise dimensions drive 61% of purchase consideration and 58% of recommendation/advocacy behavior with consumers. This provides further proof of what Reputation Institute calls the "reputation economy" - a place where people increasingly choose among competing products and services based on their impressions of how the companies behind them behave.

"The reputation economy of 2011 is characterized by a heightened focus on three things: trust in companies and leaders rather than product brands, multiple stakeholders and their interactions, and building a connection between a company's reputation strategy and its business strategy," said Anthony Johndrow, Managing Partner at Reputation Institute. "Today's best ?'Chief Reputation Officers?' combine cognitive, analytical, process, communication and organizational skills to give voice to their companies and connect the enterprise to stakeholders."

In search of what separates weak from average and strong from excellent companies, Reputation Institute asked "Chief Reputation Officers" (either the Chief Executive Officer, Chief Marketing Officer, or Chief Communications Officer) responsible for reputation management from these 150 companies about the challenges they face in their role. This second study found that companies who scored in the excellent range of reputation (80+) were:

2.5 times more likely to have the CEO set the strategy for their enterprise positioning

1.5 times more likely to include reputation metrics as part of their senior management "dashboard"

15 times more likely to manage corporate reputation across company functions

1.7 times more likely to use an outside partner to assist with corporate reputation management

2011 RepTrak TM Pulse Study Highlights

The Automotive (69.35/+5.75 points) and Banking (61.5/+2.03 points) industries' reputations began to rebound with the general public, while the Diversified Financial Services and Insurance industries continue to struggle in the wake of the global financial crisis.

The top three drivers of corporate reputation with the U.S. general public remain Products & Services (17.7%), Governance (15.8%), and Citizenship (14.3%).

Reputation Institute's U.S. RepTrak TM Pulse Study measures the 150 largest, by revenue, independent U.S. public and mutual companies that are at least somewhat familiar to the general public.

Global Cyber Security Market to Reach $80.02 Billion by 2017

San Jose, CA (Vocus/PRWEB) April 05, 2011 - The magnitude and latitude of cyber crime has skyrocketed in recent years and with advances in technology, the immersion factor has increased on a ridiculous scale. Today, cyber-crime costs more than $1.0 trillion to society, with billions of dollars being stolen from small, medium and large-sized enterprises, identity of millions of individuals compromised, and several governments across the world already been targets of cyber-warfare. Internet has become a primary conduit for cyber attack activities with hackers channeling threats through social-engineering attacks and legitimate websites, placing a higher risk to larger number of people than in the past. Financial fraud, phishing, pharming, malware, laptop theft, man-in-the-middle attacks and database breaches on information and identities have resulted in huge losses for consumers.

Cyber crime has witnessed a considerable rise during the economic recession, partly attributed to the decreased focus of enterprises on computer and cyber security coupled with the growing desperation of people to generate quick income. Resurgence of viruses, banker Trojans, and fake anti-virus software continue to drum up media headlines and industry concerns. Additionally, the rise of social-networking websites and smartphones has created new outlets for propagation of malware. Growing popularity of social networking sites, and increasing availability of company infrastructure 'in the cloud' have exposed global enterprises to higher levels of security threats.

As a response to customer fears, organizations are seeking various proactive strategies to prevent the brand damage resulting from data breaches and identity-related fraud. While the recent economic recession forced substantial cutbacks in IT spending across several developed nations, it has however intensified the focus of business enterprises on cyber security solutions in a bid to minimize cyber crime induced financial losses, avoid high cost of security breaches, and safeguard organization?s reputation. Concurrently, the need to comply with various industry standards and regulations has also driven organizations to invest heavily in cyber security solutions.

As stated by the new market research report, United States and Europe accounted for a major share of the global Cyber Security market. Today, the worldwide cyber security market has fast evolved into a high revenue generating industry due to the large-scale development and deployment of advanced cyber security solutions. The launch of new cyber security products and services demonstrates the overall confidence in the market, and more funds were made available for cyber security, with the landslide of recent breaches itself lending to a much improved 2010. The increased sophistication of cyber security solutions is another driver of market growth. The technology and software, which can rapidly identify anomalies and help with the prevention and detection of cyber crime, has encouraged enterprises that would otherwise not invest in cyber security to purchase systems, especially in the financial industry.

By segment, Network Security is the largest contributor to global market revenues for cyber security. Endpoint security software such as desktop anti-virus has been in the marketplace for longer than any other cyber security solution. However, in the race to win the corporate clients, the market participants are shifting away from antivirus-style products to software suites combining network access control, configuration control, anti-malware, patch management, and systems management capabilities. The ability of endpoint security vendors to offer a comprehensive endpoint security suite to protect an organization from insider threats through features such as Web filtering, DLP (data loss prevention), asset management, tracking and recovery and insider monitoring will be key to future growth. Global market revenues for Endpoint Security are expected to surpass $5.0 billion by 2017.

The research report titled "Cyber Security: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections (in US$ Millions) for major geographic markets including the United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World. Product segments analyzed include: Application Security, Content Security, Data Security, Endpoint Security, Network Security, Identity & Access Management, Risk & Compliance Management, Consulting Services, and Security Operations.

For more details

New Research Reveals How To Connect with Active and Healthy Consumers

Seattle, WA (PRWEB) April 5, 2011 - Almost every day we hear stories about the obesity crisis. The New York Times recently published a piece on the "increase in (American) waistlines," while the Wall Street Journal ran a story proclaiming that "never have so many human mastodons bestridden the Earth." With such media focus on obesity, it can be easy to overlook the huge numbers of health-conscious, physically fit Americans.

A recent study by Williams-Helde Marketing Communications set out to uncover the attitudes and behaviors of healthy and fit Americans, dubbed Active Healthy Lifestyles (AHLs). The study showed that in addition to living an active lifestyle, AHLs are highly influential consumers, much more likely to share preferences with friends, family, colleagues, acquaintances, and even total strangers via blogs and social media. AHLs are active information seekers - heavily researching products online and in magazines before making purchasing decisions.

Key AHL Statistics

63% of AHLs are willing to pay slightly more for a product that is made by a brand they trust.

AHLs are 41% more likely to use Facebook than non-AHLs.

77% of AHLs say they buy the best.

AHLs are broken down into four key segments: Young Movers (18-25), Active Parents (25-55), Booming Boomers (45-65), and Senior Jocks (65+).

AHLs are willing to pay for the best, but only after their research has helped them define what the best is. They are not easily swayed by advertising and unsubstantiated brand promises, as they like to believe their decisions are uniquely their own. This report by Williams-Helde Marketing Communications will help marketers gain a deep understanding of the Active Healthy Lifestyle audience, which will enable brands to tailor their marketing to the unique motivators of this vast and influential group.

Click here to read the report:

Global Cooperatives Movement Gets Boost with International Year, New Logo

(UN News) - Leading up to the launch of the International Year of Cooperatives in October 2011, the United Nations has released the official logo of the year based on the slogan, "Cooperative enterprises build a better world".

Cooperatives are member-owned, autonomous, self-help organizations that offer a business model that contributes to socio-economic development. The cooperative sector, with nearly a billion members in 90 countries through the International Cooperative Alliance, a membership organization, is estimated to account for more than 100 million jobs worldwide.

The United Nations General Assembly, in its resolution 64/136, declared 2012 the International Year of Cooperatives, in recognition of the contribution of cooperatives to socio-economic development, especially with regard to poverty reduction, employment generation and social integration. The objectives of the Year are to expand public awareness of the role of cooperatives, particularly in relation to the fulfilment of internationally agreed Millennium Development Goals; encourage the growth of cooperatives worldwide; and establish a policy and legal environment conducive to the strength and stability of the cooperative movement.

The new logo, available for non-commercial use by civil society, Governments and private entities, features people who are central to the cooperative model working together to lift a large cube. The seven figures represent the seven principles of the cooperative movement: voluntary and open membership; democratic member control; member economic participation; autonomy and independence; education, training and information; cooperation among cooperatives; and concern for community.

The logo is available on the International Year of Cooperatives website at in Arabic, Chinese, English, French, Russian and Spanish. To obtain permission to use the logo, please visit the website or contact the secretariat at After you have received authorization, you will be able to download the logo, free of charge.

Outbound Giant Germany Seeks Inbound Travel Glory, Too

[ Trade Release ] Posted by nattanich on 2011/7/20 14:09:00 (5022 reads)
Imtiaz Muqbil

ITB BERLIN - Germany, one of the world?s largest outbound travel markets, is on its way to becoming one of world's top inbound travel nations. The country crossed 60 million overnight stays in 2010 and is targetting 80 million by 2020, with arrivals from China and India expected to figure highly.

Speaking at the ITB Berlin, Petra Hedorfer, Chief Executive Officer of the German National Tourist Board (GNTB), said: "Germany has the potential to stake out a permanent place for itself as one of the world's most popular tourist destinations."

She added, "We believe that growth of between 2 and 4 per cent is entirely realistic for inbound tourism, and the domestic market is also expected to grow by up to 2 per cent."

German domestic travel totalled more than 320 million overnight stays in 2010 and is projected at 390 million overnight stays in 2011.

While most of the projected growth in inbound arrivals will continue to come from the euro zone, with Spain and Italy offering the greatest potential, the GNTB forecasts further growth from Central and Eastern Europe, particularly Poland and the Czech Republic. "Significant increases" are expected from the BRIC states (Brazil, Russia, India and China).

Said Mrs Hedofer, "As the economies of these countries grow, so does the enthusiasm for travel of their people. The number of overnight stays by visitors from India could rise by an average of 13.5 per cent up to 2020. China is close behind with a projected increase of 9.3 per cent, followed by Brazil at 8.5 per cent and Russia at around 5 per cent.

"China and India are the most important future growth markets for Germany. The GNTB expects the number of overnight stays by Chinese travellers to double by 2020 from the current level of 1.1 million. The predicted figure from India by 2020 is 1.4 million."

(Download the German Tourism Board's market research reports on Brazil, China, India and Russia).

The German tourism industry is undergoing a major revamp with much help coming from political parties because benefits are now trickling down to the small and medium sized enterprises.

Klaus Laepple, President of the Federal Association of the German Tourism Industry (BTW) said: "With its wide range of holiday destinations and products, Germany has managed to withstand the impact of the global economic and financial crisis, to rise to the challenge of tough times, such as those during the volcanic ash cloud, and to make 2010 a record year."

Rainer Bruuderle, Federal Minister for Economics and Technology, said: "Germany's travel industry, which largely consists of small and medium-sized companies, has played its part in enabling us to overcome the crisis so successfully."

Ernst Burgbacher, Member of the German Parliament, Parliamentary State Secretary at the Federal Ministry for Economics and Technology says: "The tourism industry is one of the most important sectors in the German economy. Our task is to remain supportive of the key role played by Germany's incoming tourism industry and the opportunities for our economy that it provides. SMEs benefit particularly strongly from high numbers of visitors travelling to Germany."

Of the 60.3 million overnight stays recorded in 2010, visitors from other European countries accounted for more than 76 per cent. Both holiday and business travel were up strongly.

Said Mrs Hedorfer: "Since 2004, Germany has continuously outperformed the rest of Europe in terms of growth, and on the popularity scale now ranks second, behind Spain and ahead of France. Italy and Austria are fourth and fifth."

This year, Germany is projecting another boom thanks to international events such as the FIFA Women's World Cup Germany 2011 and the celebrations surrounding the 125th anniversary of the motor car.

Domestic travel is also booming. Said Mrs Hedorfer, "In 2010 the number of overnight stays by domestic travellers in hotels and guesthouses with more than nine beds and on campsites increased by 2 per cent year on year. In total, the German Federal Statistical Office registered more than 320 million overnight stays in Germany by domestic visitors - a record number.

According to EUROSTAT, this makes Germany the biggest internal tourism market in Europe, with an average of four overnight stays per head of population in their own country.

Another research company IPK International reports that major cities were the biggest winners, particularly Berlin, Hamburg and Munich. Germany's capital recorded an increase in overnight stays of 7.7 percent, while Hamburg managed a rise of 8.6 per cent. Munich did slightly better with growth of 8.7 per cent. Frankfurt also recorded a significant increase (12.2 per cent) in overnight stays by German visitors.

Several culturally and historically important cities with a population of less than 500,000, also recorded growth. Munster, for example, recorded more than 1.1 million overnight stays by domestic visitors in 2010 (+7.7 per cent). Heidelberg was up by just under 6 per cent to around 600,000 overnight stays.

The positive trend in the towns and cities also rippled out into the neighbouring regions, some of which recorded double-digit growth figures.

In 2013, the GNTB plans to target younger groups with its theme of 'Germany for young people - vibrant, fashionable, innovative'. It will also mark the 200th anniversary of the birth of the music composer Richard Wagner by promoting Germany's classical music heritage in selected source markets.