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TAT launches 'Open to the New Shades' concept film

[ Tourism News ] Posted by admin on 2018/2/5 20:40:00 (164 reads)
Bangkok, 05 February, 2018 - The Tourism Authority of Thailand (TAT) has launched a commercial film to illustrate its 2018 communication concept of 'Open to the New Shades'. The film is available for viewing on Amazing Thailand's YouTube Channel, or as presented here:

The concept film tells the stories of Thailand through the experiences of niche markets. The scripts present the amazing diversity of Thai tourism products and services under five sub-themes: Shades of Thai Gastronomy, Shades of Thai Arts and Crafts, Shades of Thai Culture, Shades of Thai Beach and Nature, and Shades of the Thai Way of Life.

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Bangkok, 05 February, 2018 - This year's popular Thailand Tourism Festival (TTF) held at Lumphini Park in Bangkok from 17 to 21 January was attended by 687,783 Thai and foreign visitors, up 8.64% over the 2017 event.

Designed to highlight key outstanding landmarks, cultural heritage, and the best products from the North, South, East, Central Region, and Northeast Thailand, the Festival allowed visitors a chance to immerse themselves in Thainess or the Thai way of life through watching and taking part in various activities available at the five uniquely-designed Thailand tourism villages.

This year, the Festival was visited by 651,188 Thais and 36,595 foreigners. They spent an estimated 390.5 million Baht, the vast majority of which (181 million Baht) was spent on food and beverage followed by crafts and products (154.71 million Baht).

The visitor survey conducted by TAT showed a satisfaction rate of 91.7% by Thai visitors and 98.2% by foreign visitors.

Amongst the 860 booths, the Top Ten Favourite Destinations were: Chiang Mai, Chiang Rai, Phuket, Surat Thani, Nan, Krabi, Kanchanaburi, Mae Hong Son, Trang and Satun.

Most visitors agreed that the TTF 2018 successfully showcased the boundless variety and diversity of travel and tourism products and services nationwide in one place.

Visitors were also pleased with the Thai traditional performances of each region, beautiful backdrops for taking photos and selfies, affordable products in the Pracharat Ruamjai zone, as well as the project to boost environmental awareness in the "lucky garbage" zone.

One very popular activity zone was "Follow in the King's Footsteps", a specific area dedicated to commemorating the life and times of Thailand's beloved late monarch, King Bhumibol Adulyadej.

The Festival also included a concert performance by the well-known Thai saxophonist, Koh Mr. SaxMan and the Sound of Siam, and 20 musicians worldwide. Their repertoire featured a special 'Open to the New Shades' album of 13 songs that reflect the artists' impressions of the kingdom as a melting pot of history, culture and unique ways of life.

Visitors enjoyed food from Bangkok's 50 districts as well as regional dishes, a daily traditional or contemporary performance on the main stage and the "Discover Thailand" daily parade.

Mr. Yuthasak Supasorn, Governor of the TAT, said, "Because this festival was also widely covered by the Thai media, we are optimistic that the publicity generated will boost travel to provincial Thailand, in line with our strategy to promote the rural areas, better balance visitor flows and distribute tourism income nationwide.

"I would like to thank all the visitors for coming, and the many people at all levels who worked so hard to make this festival a success."
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Wedding Bells: Thailand to Host Amour Asia Pacific 2018

[ Tourism News ] Posted by admin on 2018/2/1 9:50:00 (260 reads)
Show will boost Kingdom's reputation as world-class honeymoon destination

Bangkok, 01 February, 2018 - The Tourism Authority of Thailand (TAT) today announced that Thailand will host the first ever Amour Asia Pacific 2018, a luxury travel trade event that will cement the Kingdom's reputation as the destination of choice for lovers and honeymooners from around the world. To be held from 14-17 February, 2018, at the Marriott Marquis Queen's Park, Amour Asia Pacific 2018 will help spur continued growth of the elite romance travel market.

Mr. Yuthasak Supasorn, TAT Governor said "TAT is proud to support the Amour Asia Pacific 2018. We are confident it will help to underscore Thailand's reputation as a world-class romance and honeymoon destination, building on the success of the Destination Wedding Planner Congress 2017, which we also hosted. As a leader in this sector, we will continue to increase our competitive advantage in the romance and honeymoon market by innovating to deliver the latest products and services that couples value, while providing opportunities for Thai operators to meet with sellers from across the globe through platforms; such as, the Amour Asia Pacific 2018."

Thailand's renowned reputation as a leading host for honeymoons and weddings helped the Kingdom attract 1.1 million international romance travellers in 2016, representing 3.37 percent of all international visitors, and generating 1.65 billion USD to the Thai economy (or approximately 1,500 USD per visitor, per trip).

Mr. Richard Barnes, CEO of Worldwide Events said "Thailand is truly at the heart of romance and honeymoon travel in Asia, so we are pleased to be able to showcase the plethora of products and services on offer for today's discerning luxury romance traveler. The sector has seen tremendous growth, which has led to a demand for experience-based products that cater to a diverse range of interests; all of which will be on show at the Amour Asia Pacific 2018."

The Amour Asia Pacific 2018 is a luxury travel trade event specifically designed for the elite romance travel market, including honeymoon curators, destination wedding planners and romance travel designers. Organised by Big Worldwide Limited, a leading international tourism promoter behind major events; such as, M&I Forums in 2016 (including Europe, the emerging markets, and the Americas), PRIVATE Luxury Forums in 2016 (the Americas and Europe), and the Amour Europe Forum 2016.

The Amour Asia Pacific 2018 will welcome 77 high-quality buyers including both Romance Travel Buyers and Destination Wedding Planners. The show will also feature 84 exhibitors, ranging from hotel and accommodation providers to destination management companies from across the Asia Pacific including 15 from Thailand including Destination Asia, The Siam Bangkok, Conrad Koh Samui, Rayavadee Krabi, Keemala Phuket, Amanpuri Phuket, Trisara Phuket, Belmond Napasai Koh Samui, Four Seasons Resorts Thailand, St Regis Bangkok, Marriott Marquis, Splendid Asia Holidays, Nikki Beach Koh Samui, Anantara Group, and Como Point Yamu.

As a co-host, TAT will ensure that Thailand's gracious hospitality is extended to every delegate, from providing seamless on-ground transportation, to engaging networking activities, and an exclusive gala dinner and after party at the Nai Lert Park Heritage Home. As a TAT partner, Thailand Elite (Thailand Privilege Card) will welcome delegates on arrival, provide fast-track immigration services, and offer access to a Welcome Lounge.

To enrich the delegates' experience and offer them a glimpse in to the various shades of Thai heritage and culture, TAT is also hosting pre- and post-tour activities. Pre-tour activities include a Thai Boxing Class - The Legend Thai Boxing, a Thai Cooking Class at the Blue Elephant Cooking School, a Bangkok Food Tour - Historic Bang Rak Food Tasting and Culture Tour, a tour of Khlong Bang Luang (Royal Barge Museum + Baan Silapin), and a tour of Rattanakosin Island. Ensuring guests will leave Thailand with memories to last a lifetime, TAT's post-tour trips are to the island paradises of Krabi and Ko Samui, two of Thailand's key wedding and honeymoon destinations.

Amour Asia Pacific 2018 will be held from 14-17 February, 2018, at the Marriott Marquis Queen's Park. For more information, visit

Displayed photo credit: Rayavadee Krabi

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Bangkok, 31 January, 2018 - H.E. Mr. Weerasak Kowsurant, Thailand's Minister of Tourism and Sports, today visited a new exhibition currently on display at the Bangkok National Museum to celebrate 130 years of Thai-Japanese diplomatic relations.

"The History of Japanese Art: Life and Faith' is the first-ever art exhibition in Thailand that showcases a collection of antiques and artworks from all eras of Japan, from the pre-historic Jomon period to the historic Edo period.

The exhibition features a total of 130 antiques and artworks, including three rare objects that are also listed as national treasures and 25 cultural heritages.

The exhibition is aimed at promoting Japanese culture in Thailand, as well as to helping to strengthen the bond between Thailand and Japan even further.

During the visit, H.E. Mr. Weerasak also inspected facilities for people with disabilities to ensure that universal access to all visitors.

"The History of Japanese Art: Life and Faith' is being held at the Bangkok National Museum from now until 18 February.
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ASEAN Ministers urge more accessible and inclusive tourism

[ Tourism News ] Posted by admin on 2018/1/26 17:20:00 (247 reads)
Chiang Mai, 26 January, 2018 - ASEAN tourism ministers have called for stepped up efforts to make the pleasure of travel more accessible to people with disabilities, senior citizens, women and children.

The call was made in an official statement issued at the end of the 21st tourism ministerial meeting held on 25 January 2018, under the chairmanship of Mr. Weerasak Kowsurat, Minister for Tourism and Sports of Thailand.

The Ministerial meeting is one of the most important components of the annual ASEAN Tourism Forum (ATF) held from 22-26 January 2018 in Chiang Mai with the theme of "ASEAN - Sustainable Connectivity, Boundless Prosperity".

The focus on making tourism more accessible and inclusive was one amongst a wide range of items on the ministerial agenda along with cruise tourism, gastronomy tourism, overland cross-border travel, promoting investment, human resources development and more.

The statement noted that in 2017, which marked the 50th anniversary of the 10-country grouping, ASEAN is expected to receive 125 million international visitors, exceeding the target of 121 million set by Visit ASEAN@50 commemorative campaign.

Intra-ASEAN travel accounted for 42% of total international arrivals. The average length of stay was 7.98 days, and the 10 countries are estimated to have generated USD 93 billion from tourism in 2017.

The focus on accessible tourism is particularly important in the light of ageing societies in many ASEAN and Asian countries. The ministerial statement said it was a follow-up to the decision made during ATF 2017 and the results of UNWTO's World Tourism Day 2016 in Bangkok.

Said the statement, "Noting that inclusive tourism has extreme significance, both socially and economically, the Ministers encouraged Member States to further invest in related tourism infrastructure to further realise market potential by bringing better accessibility for all particularly to people with disabilities, senior citizens, women and children.

"The investment may involve the private sector, through incentive schemes for investors and service providers along with further improvement and revision of rules and regulations that would promote private investments in the expansion and upgrade of infrastructure, facilities and services."

The ministers are also seeking to maintain the momentum built from the Visit ASEAN@50 Campaign by building more marketing partnerships with the private sector in ASEAN and worldwide.

One of the most important developments for ASEAN tourism will be the signing of the ASEAN Framework Agreement on Facilitation of Cross Border Transport of Passengers by Road Vehicles (CBTP) by ASEAN Transport Ministers. This will promote overland travel between ASEAN Member States, particularly those traveling by bus and coaches.

Two studies have been completed on "Promoting Drive/Overland Tourism Across ASEAN through Recognition of Domestic Driving Licenses Issued by ASEAN Countries", and "Promote Development of Road Connectivity along Major Tourism Corridors".

Noting the potential of cruise tourism in a region dominated by some of the world's most beautiful islands, the Ministers urged greater clarity in cruise-related policies and regulations, efficiency in processes, responsibility in business practices and capacity building.

Acknowledging the integral role of gastronomy in building a competitive destination brand, the ministers encouraged intra-ASEAN cooperation to support sustainable food production and consumption, and promote deeper understanding on gastronomic tourism in Southeast Asia.

The ASEAN Tourism Standards Awards this year included 47 awardees for the ASEAN Green Hotel Award, 47 awardees for the ASEAN MICE Venue Award, and 23 awardees for the ASEAN Clean Tourist City Award. Two new categories will be added to the ASEAN MICE Venue Standard for the Meeting Room category, namely: (1) Meeting Room in Convention and Exhibition Center setting; and (2) Meeting Room in Public/Private Sector setting.

In the field of human resources, the Second International Conference on the Mutual Recognition Agreement - Tourism Professionals is to be held in June 2018 in Cambodia. It will raise awareness on the benefits of MRA-TP, enhance the buy-in for the ASEAN Tourism Professional Registration System and boost the implementation of MRA as a tool to promote tourism service quality.

The Regional Secretariat to manage implementation of the MRA-TP is also expected to be operational this year in Jakarta.

ATF 2019 is to be held from 14-18 January 2019 in Ha Long Bay, Viet Nam with the theme "ASEAN-the Power of One".
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