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From left: Mr. Pariwat Wongsamran, Acting Director for Innovation Counsellor, National Innovation Agency; Mr. Woramit
Krutto, Senior Executive Vice President, Small and Medium Enterprise Development Bank of Thailand; Mr. Yuthasak
Supasorn, TAT Governor; Mr. Rawee Ounpat, Executive Vice President of SME's Business, Government Savings Bank; and
Mr. Noppon Anukunwithaya, Co-Founder at TakeMeTour, at the press conference to announce the TAT Start Up contest

Bangkok, 25 June, 2018 - The Tourism Authority of Thailand (TAT) is inviting start-up tourism business operators, the general public and students to submit their business models for a chance to win prizes worth over 1.5 million Baht including a participation to showcase their award-winning masterpieces at the World Travel Market (WTM) 2018 in London.

Mr. Yuthasak Supasorn, TAT Governor, said "The 'TAT Start Up' contest forms part of the TAT's overall strategy designed to serve the purpose of boosting tourism revenue, spreading benefits of tourism across local communities nationwide and promoting new ideas in line with the development agenda of Thailand 4.0 that maintains a balance between the economy, society and the environment.

"With the 'TAT Start Up' contest, TAT aims to foster business innovations and the creation of innovative business models for tourism offerings in Thailand. And taking the award-winning teams to showcase their works at the WTM 2018 reiterates TAT's commitment to support start-ups, to help enhance their presences on the international stage."

The contest consists of two categories: start-ups and existing businesses wanting to expand. Entrants can be for one person or for a group of up to three persons or for a registered business.

Submissions must address the contest's concept, which is to promote the creativity to forge new strategies and increase business opportunities, using innovative ideas and technologies to enhance and develop the competitiveness of Thailand's tourism and local communities on a regional and global stage.

Submission for the 'TAT Start Up' contest is open from 25 June to 31 July, 2018, and can be submitted via by post to the Tourism Authority of Thailand (Head Office), 9th Floor, 1600 New Phetchaburi Road, Makkasan, Ratchathevi, Bangkok 10400.

Preliminary selection process is scheduled on 9 August, with announcement scheduled on 15 August. The final selection will take place on 23 August with the announcement of the winners scheduled on 3 September. The awards' presentation and a focus group seminar to experience the award-winning models will be held on 19 September.

The contest offers a prize worth over 1.5 million Baht comprising 300,000 Baht for the winners in each category, 200,000 Baht for the first runners-up and 100,000 Baht for the second runners-up. All winning teams will receive an award plaque plus the right for two representatives of each team to join TAT to promote their award-winning businesses at the World Travel Market (WTM) 2018, from 5-7 November, in London, UK.

For more information on the 'TAT Start Up' contest, visit: (in Thai only).
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TAT Toronto Office Director Mrs. Puangpen Klanwari and Deputy Director Mrs. Waewdao Anuratit-Diart received the award from Baxter
Travel Media President Mr. David McClung

Bangkok, 22 June, 2018 - Canadian travel agents recently named Thailand as the Asia-Pacific's top destination at the recent Agents' Choice Awards hosted by Baxter Media, Canada's largest provider of travel industry news and information.

The survey was distributed in January across Baxter Media's top publications: Canadian Travel Press, Travel Courier, Press Today, and Over 6,000 Canadian travel agents cast their votes across 43 categories to honour the best and the brightest in the travel and tourism industry.

This most recent accolade comes just months after the Tourism Authority of Thailand (TAT) officially opened its 28th overseas office in Toronto on 23 April, 2018, which proved a perfect platform to launch the 'Amazing Thailand's Open to the New Shades' marketing concept in Canada.

TAT Governor Mr. Yuthasak Supasorn said, "TAT is very honoured to receive this prestigious award from Baxter Media, and it makes us even more optimistic about the future.

"This award is a big part of a very exciting year for TAT after opening its first Canada office in Toronto this year. TAT has been present in the country for 17 years, but now with a full office, Thailand can strengthen its presence and increase inbound arrivals from the already very lucrative Canadian market."

In previous years, the Destinations category only consisted of Favourite Honeymoon Destination, but this year, six new categories were added by Baxter; such as, Favourite Canada Destination, Favourite Europe Destination, and Favourite Asia Pacific Destination.

Thailand was included in the category, Favourite Asia Pacific Destinations together with other prominent Asia Pacific destinations, like China, Japan, Indonesia, and Vietnam. However, the results showed that Thailand had a significant lead above top competitors, China and Japan, with the TAT Toronto Office graciously accepting the award.
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TTM+ Delegates applaud new format and concept

[ Tourism News ] Posted by admin_tat on 2018/6/19 9:30:00 (115 reads)

Pattaya, Chon Buri, 19 June, 2018 - The Thailand Travel Mart Plus ended successfully on 15 June with positive feedback for the new format launched by the Tourism Authority of Thailand (TAT) to make travel trade shows more focussed and relevant in changing times.

General feedback received from the post-event survey forms indicated encouraging support for holding the event for the first time in a yacht marina with a targetted theme focussed on romance, honeymoons and weddings.

As the TTM+ was making a return to Pattaya since last being held here in 2001, the 290 invited buyers from 48 countries and international media also had a chance to see many of the new tourism products, services and attractions that have emerged in Pattaya, its environs and the entire Eastern Seaboard of Thailand.

Executives from TAT's Tourism Management Program attended TTM+ 2018Mr. Yuthasak Supasorn, TAT Governor, said "The new concept was designed to accommodate the rapid changes taking place in both the depth and breadth of the way business is being done in travel and tourism. Like any new experiment, it carried an element of risk, but we are glad to see that it paid off."

Two of the most important changes made this year were making a break from chasing numbers, and shifting away from using the traditional exhibition hall venue.

Mr. Yuthasak added, "By focussing on the niche-market theme of romance, the numbers became less important. The over-arching goal was to create more exposure and networking opportunities for our small and medium sized enterprises.

"Of the 336 sellers, the vast majority were the hotels and accommodation sector, especially SMEs. Because all weddings, honeymoons, anniversaries and other romantic holidays are different, at this TTM+ the specialist buyers got a chance to see the sheer diversity of our product range."

The respondents said that keeping it only in a table-top format also helped reduce costs and gave all delegates an opportunity to network and discuss business in a much more friendly and hospitable atmosphere.

"We received some very useful feedback and suggestions. It will go a long way towards helping to continue improving this leading show for our SMEs, especially those who cannot afford to exhibit in international trade shows."

TAT thanked all the supporters and sponsors (Air Asia, Bangkok Airways, TCEB, King Power, Chonburi Provincial Administrative Organization) for their partnership and cooperation which made the event possible.
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Pattaya, Chon Buri, 14 June, 2018- Executives from the Tourism Authority of Thailand's Tourism Management Program for Executives (TME) today attended the Thailand Travel Mart Plus Amazing Gateway to the Greater Mekong Subregion (TTM+) 2018, taking place this week at the Ocean Marina Yacht Club in Pattaya.

The executives, comprising high-ranking officials and senior executives from tourism-related public and private organisations, also received briefings on the Thai tourism industry from Mr. Yuthasak Supasorn, TAT Govenor, and Mrs. Srisuda Wananpinyosak, TAT Deputy Governor for International Marketing - Europe, Africa, Middle East and Americas.

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Pattaya, Chon Buri, 14 June, 2018 - A total of 99 media representatives from 30 overseas countries received personalised, market-specific briefings on the Thai tourism industry today as part of a continued effort by the Tourism Authority of Thailand (TAT) to grow the publicity value of the Thailand Travel Mart Plus (TTM+) 2018.

Many of the day-long briefings at the Kingdom's leading annual travel trade event for small and medium sized enterprises were given on board three exclusive yachts moored at the Ocean Marina Pattaya, venue of the TTM+2018.

This allowed the media to get a first-hand look at the interiors of deluxe, multi-million dollar yachts which are moored at the Marina. The yachts are available for daily or overnight cruises and charters by well-heeled clientele celebrating special occasions; such as, honeymoons, weddings and anniversaries.

The personalised briefings were in addition to the general briefing given at the start of the three-day TTM+2018.

Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications, said: "Media briefings are a very important component of the TTM+ because they allow both the foreign and local media to better understand the context of our marketing strategies and also expose them to the fascinating new products and attractions emerging all over Thailand.

"As this is the first time we are holding the TTM at a marina, we thought it would be a good idea to also hold some of the briefings on the yachts. This certainly gave a new twist to the content of the briefings themselves."

The personalised, tailor-made briefings of 20 minutes each allowed the TAT's regional directors responsible for the various geographical markets to interact personally with the visiting journalists. At the same time, journalists got a chance to ask specific questions of direct relevance to their respective markets, and hence produce better story-lines.

Mr. Tanes added: "All travel trade shows are facing major changes in the way they are structured and targetted. This year, we shifted the focus for the first time to a niche-market theme, 'Million Shades of Romance,' so it was decided to shift the focus of the media briefings accordingly, too."

He said the TAT was impressed by the depth and quality of the questions.

"We were asked everything from the treatment of animals to new infrastructure projects to garbage disposal to opening up of secondary cities and new airline connections. There is no doubt a sea of change occurring in the way travel journalists report on developments, and not just from a marketing angle."

He said TAT also benefitted from access to dipstick market research as reflected in the content of the questions.

"These are all clearly issues of importance to the travel and tourism industry at large. We will be taking cognisance of them in our annual marketing planning meetings for 2019 due to be held in early July."

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