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New Delhi, 22 February 2018 - The Tourism Authority of Thailand (TAT) has launched its new marketing concept "Open to the New Shades of Amazing Thailand" in India.






Amazing Thailand - Open to the New Shades - India Market Mr. Yuthasak Supasorn (above picture), the TAT Governor, headed the Thai tourism team at the launch event held at JW Marriott Aerocity in New Delhi. It was attended by several senior executives from Indian travel companies, travel media and invited guests from the business community.




In his product presentation, Mr. Tanes Petsuwan (above picture), TAT Deputy Governor for Marketing Communication said, "The Open to the New Shades concept is about asking visitors to "open" their minds and hearts to deepen and widen their experiences into a new perception of attractions and variety of experiences in Thailand.

"The communication campaign will introduce brand-new products to visitors, or reveal a new charming character of well-known destinations through creativity. This campaign is aimed at attracting more repeat visitors and also first-time visitors. Visitors can discover new perspectives in existing attractions, or indulge in experiences in new tourist attractions.

Mr. Tanes outlined the broad variety of tourism products that Indian visitors will enjoy in the categories of Gastronomy, Nature and Beach, Art and Craft, and Thai Culture and Way of Life.




Indian guests also enjoyed a live music performance by special guests, Mr. Koh Saxman (above picture), a famous Thai saxophonist featuring with the Indian musicians including Mr. Dhruv Bed (sitarist) and Mr.Manassas Jena, (tablaist). Well-known Indian journalist Mr. Vir Sanghvi, a regular visitor to Thailand and a lover of Thai food, also spoke about his fondness for the kingdom and narrated some of his experiences over the years.

Guests also witnessed a demonstration of Thai culture such as the coloring a Khon Mask, painting Thai pattern on the hand, fruit & vegetable carving and stage performances (Muay Thai and Thai Classical Dance).

TAT offices in Mumbai and New Delhi are working with partners and tour operators to convert the new marketing concept into substantial sales targeted at specific customer segments; such as, Luxury Travel, Weddings and Honeymooners, and Female Travellers, and Families. Also targeted are university students and newly working women.

TAT is also targetting a new wave of visitors from secondary cities in India. Given the large number of Indian cities with a population base of more than three million people, India is seen as being a major source of visitors for Thailand in the years ahead.

Mr. Yuthasak said, "India is now one of our top ten sources of visitor arrivals, a member of a small club of countries that generate more than one million visitors a year. In 2017, Thailand recorded 1.41 million visitor arrivals from India, up by 18% over 2016, generating an estimated 120 billion Rupees (62.40 billion baht) in tourism income. We are targeting a revenue growth of 12% for Indian market in 2018.

He said more and more Indian travellers are diversifying beyond their traditional spots of Bangkok and Pattaya, and exploring Chiang Rai, Rayong, Trat, Hua Hin and Samut Songkram.

In 2018, bilateral business and MICE travel is expected to increase as India's economy grows and new airlines launch more bilateral flights. The completion of the Asian Highway road linkage through Myanmar will allow a whole new generation of travellers to open up new corridors of travel between South and Southeast Asia, Mr. Yuthasak said.

At the end of event, Mr. Yuthasak presented 10 awards to supporting partners, consisting of travel agents, airlines, media, and wedding planners.

Between 30 March - 2 April 2018, TAT will organise a mega-famtrip for a carefully chosen list of 100 Indian tour operators and 50 media.

Indians can receive visa-on-arrival facilities at Thailand's international checkpoints. Bilateral airline capacity is at an all-time high with 240 weekly flights between Thailand and 17 major cities in India by 11 airlines: Thai Airways, Bangkok Airways, Air India, Jet Airways, Indigo Airlines, Spice Jet, Thai Air Asia, Bhutan Airlines, Druk Air, Garuda Indonesia and Thai Smile.
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Bangkok, 22 February, 2018 - The Tourism Authority of Thailand (TAT) is launching a three-day 'Pan Yok Khrua Tour Ko Samui Talui Ko Taen' family cycling trip from 6-8 April, 2018, offering a chance for families to have healthy fun together amid the beautiful islands in the Gulf of Thailand.

The trip is open for 400 Thai and foreign family cyclists with the registration fee at 600 Baht each inclusive of a brand shirt and six meals. The fee does not cover accommodation, but space for camping tents is available free-of-charge on Ko Taen.

Mrs. Nongyao Jirundorn, Director of TAT Ko Samui Office, said: "Samui can be seen for the first time and on repeat visits in different ways. By bicycle offers the chance to discover unique Thai local experiences and the 'Thainess' of the locals, while embracing an inclusive tourism approach which TAT is focusing more on with the 'Open to the New Shades' marketing concept."

Coming under the long established 'Amazing Thailand' brand, 'Open to the New Shades' encourages tourists to discover Thailand again and again, each time from a new perspective.

Mrs. Nongyao, "This 'Pan Yok Khrua Tour Ko Samui Talui Ko Taen' trip is, as its namesake, to encourage the entire family to enjoy cycling together or 'Pan Yok Khrua' while exploring the beautiful scenery and key attractions of Ko Samui and Ko Taen.

'The trip is in line with TAT's 'Amazing Thailand - Open to the New Shades' concept in a way that participants will be exploring the islands of Samui and Taen from a different perspective - on a bicycle - while spending quality family time together."

The three-day programme will begin with participant registration and shirt collection at Na Thon Pier on Ko Samui from 4 p.m. to 7 p.m. on Friday, 6 April.

On Saturday, 7 April, registration will continue from 7 a.m. to 9 a.m., followed by a welcome speech by Mrs. Nongyao Jirundorn, Director of TAT Ko Samui Office, after which the bicycle caravan will set off along Provincial Highway 4169 and 4174 to It-viset Pier at Na Sai Bay.

From here, the group will travel by ferry to nearby Ko Taen, for the event's opening ceremony and CSR activities. Hosted by Four Seasons Resort Koh Samui and the Chumphon Provincial Office of Natural Resources and the Environment, this will see participants helping to release marine life (saltwater clams, turtles and fish) back into the sea and cleaning up the mangrove forest area at the Tan Marina Bay Resort and Restaurant.

The day's programme also includes time for cycling and sightseeing through Ko Taen's picturesque scenery, and dinner along with folk songs, storytelling and other fun as well as a lucky draw. Participants can choose whether to stay a night on Ko Taen, or return to Ko Samui for a night's rest.

On Sunday, the programme features more cycling and sightseeing; this time along Ko Samui's scenic route with stops at key attractions including the Guan Yu Shrine, the White Jade Buddha image at Wat Samret, Wat Phra Chedi Laem So, Khao Le and Bang Kao Beaches.

Following lunch, the group will cycle along a scenic tourist route back to Na Thon Pier for the conclusion of the Pan Yok Khrua Tour Ko Samui Talui Ko Taen' trip.

Here's the promotional video for the upcoming event.



For more information or booking, please contact:
TAT Ko Samui Office
E-mail: tatsamui@tat.or.th
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Thailand successfully hosts 'Amour Asia Pacific 2018'

[ Tourism News ] Posted by admin on 2018/2/20 11:00:00 (320 reads)
Bangkok, 20 February, 2018 - The Tourism Authority of Thailand (TAT) hosted the recent Amour Asia Pacific 2018, a luxury travel trade event catering to the booming weddings and honeymoons market, confirming its status as a global leader in these lucrative niche markets. The event took place from 14-17 February, 2018, at Marriott Marquis Queen's Park Bangkok

Bespoke weddings in Thailand create once-in-a-lifetime memories for couples, with the event showcasing an impressive choice of popular themes including romantic beach weddings, superyacht weddings, Lanna-style weddings, or traditional Thai weddings to name just a few.




Mrs. Srisuda Wananpinyosak (above picture), TAT Deputy Governor for International Marketing (Europe, Africa, Middle East and Americas), said the hosting of the Amour Asia Pacific 2018 confirmed that the quality of Thai wedding suppliers and organisers is second to none.

"The Amour Asia Pacific 2018 strengthens Thailand's image as a wedding and honeymoon destination on the global stage following the successful Destination Wedding Planner Congress 2017.

"Thailand was unanimously voted as the preferred destination by luxury buyers from the Amour 2017 event. This year's rendition is a testament to Thailand's rising world-class status in the romance segment. It enhances awareness of the country as the region's leading leisure destination that offerings the highest quality wedding products and services.'

Mrs. Srisuda noted the country's broad choices of destinations from the green mountains in the North to the crystal-clear seas of Southern Thailand, to Bangkok's vibrant night life.

The Amour Asia Pacific 2018 event organiser, Mr. Richard Barns, CEO of Worldwide Events, said: "We always wanted to hold this event in the Asia Pacific, bringing in buyers from Europe and North America. Thailand stands out as an incredible choice for romance travel experiences and, TAT is an excellent host of the event."

The event brought 58 romance and luxury travel agents and wedding planners from worldwide to discuss business face-to-face with 60 suppliers from the Asia-Pacific region, including 16 Thai hotels and destination management companies. Apart from the business meetings, delegates also had the chance to indulge in luxury Thai local experiences, including a cooking class, Thai boxing class, private food tour, and sightseeing tours.




UK-based LuxePrive founder Ms. Namai Bishop agreed, noting that Thailand offers remarkable diversity for the high-end market. "Our clients are always happy coming to Thailand because of its reputation as a luxury and romantic holiday destination. My clients need personal one-on-one care and Thailand offers it like no other."

Destination Asia Managing Director Ms. Pornthip Hirunkate, whose company was the official event ground handler, believes the Amour Asia Pacific 2018 lifts Thailand's image as the region's marquee destination for weddings and honeymoons.

"The Amour Asia Pacific 2018 showcases Thailand's abilities in different sectors, from bespoke services to multi-destination interiors combining diverse accommodation options with a variety of culinary experiences at quality restaurants. Clients in the luxury segment prefer a four- and five-star villa or suite accommodation with a tailor-made itinerary exclusively for them. They normally travel with family staying for at least two weeks while spending over 10,000 Baht (US$ 318) per day," Ms. Pornthip, concluded.

Thailand welcomed about 1.1 million visitors for weddings and honeymoons in 2016, generating US$1.77 billion for the Thai economy. The number represented 104,090 people who tied the knot, generating US$154 million, and 988,900 honeymooners contributing US$1.47 billion. Top markets overall were Asia, Europe, the Middle East and Oceania.
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Bangkok, 14 February, 2018 - The Tourism Authority of Thailand (TAT) today staged a special Thailand-China culinary exchange between Thai Chef Namchai of the Grand Sanyod Sathon-Bang Rak, a Bib Gourmands restaurant in the first ever Michelin Guide Bangkok 2018, and six Chinese Chefs from the World Federation of the China Catering Industry.

During the cooking exchange demonstrations, Chef Namchai cooked one of Grand Sanyod's famous Cantonese dishes, ratna (pan fried noodles with gravy) while the six Chinese Chefs created Chinese candied banana fritters or basi banana to delight special guests and members of the media.



This special Thai-Chinese cooking exchange demonstration forms part of TAT's supported 2018 Chinese New Year celebrations in 13 locations across the Kingdom, which include Thailand-China cultural exchangeperformances by 135 performers from nine provinces in China, which are Fujian, Hainan, Inner Mongolia, Shandong, Heilongjiang, Zhejiang, Hunan, Shanxi and Hubei.

As part of the grand celebrations on 16 February at Yaowarat, the historic home to Bangkok's Chinese community, which will be presided over by Her Royal Highness Princess Maha Chakri Sirindhorn, 18 top chefs from the World Federation of the China Catering Industry led by its Present, Chef Wu Li, will create Southern Chinese delicacies for the occasion.


From left: Mr. Santi Chudintra, TAT Deputy Governor for Asia and South Pacific Market; Mr. Tanes Petsuwan, TAT Deputy
Governor for Marketing Communications; Chef Namchai Bencharungrod of the Grand Sanyod Sathon-Bang Rak;
and Chef Wu Li, President of the World Federation of the Chinese Catering Industry, joined a group photo during today's Thailand-
China cooking exchange demonstrations



Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications, said, "As well as cultural and culinary exchanges between Thailand and China during the auspicious 2018 Chinese New Year celebrations, we see this as an opportunity to enhance the awareness of the first ever Michelin Guide Bangkok and to motivate local and international tourists to embark on a culinary journey to taste signature dishes in different locations across the Kingdom as a way of exploring unique Thai culture and ways of life."

TAT has selected the Grand Sanyod Sathon-Bang Rak as the venue for this special Thailand-China culinary exchange due to its authenticity in the cooking method that has been continued since it was found in 1962. Tagged as a 'Bib Gourmands' in the first ever Michelin Guide Bangkok 2018, the restaurant was described as being 'Chinese' and 'Simple', and that this tiny noodle shop tucked away in a small alley has attracted a loyal fan base for over 50 years.


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Bangkok, 09 February, 2018 - The Tourism Authority of Thailand (TAT) and Kyushu Tourism Promotion Organisation recently signed a Letter of Intent, demonstrating the commitment to promote tourism between Thailand and Japan's Kyushu Region. TAT, Kyushu to promote tourism between Thailand and Kyushu Region




Signed on 8 February, between Mr. Yuthasak Supasorn (above picture, left), TAT Governor, and Mr. Susumu Ishihara (right), President of the Kyushu Tourism Promotion Organisation, at Hotel Nikko Fukuoka, Japan, the signing ceremony was witnessed by H.E. Dr. Somkid Jatusripitak (standing), Thailand's Deputy Prime Minister.

Mr. Yuthasak said, "Thailand and Japan have enjoyed a strong and long-standing relationship for over 130 years, whilst travellers from Japan play a pivotal role in the development of Thailand's tourism, and now represent one of the top 10 visitor arrivals to the Kingdom. This agreement between TAT and Kyushu Tourism will certainly help to enhance our relationship in the field of tourism cooperation even further."

Under the agreement, both parties are committed to promote tourism between Thailand and Kyushu Region, which covers seven cities - Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki and Kagoshima, for a period of two years.




TAT will be promoting Thailand to the people of Kyushu Region with the latest communication concept, 'Open to the New Shades', which showcases Thai local experiences under five categories: Gastronomy, Arts and Crafts, Culture, Beach and Nature, and Way of Life.

At the signing ceremony, TAT also introduced Nan and Ranong, two of Thailand's emerging tourist destinations, to the tour operators in Kyushu.

Last year, Thailand recorded 1.54 million travellers from Japan, generating 67.51 billion Baht, representing a year-on-year increase of 7.28 per cent and 9.67 per cent, respectively. Japanese tourists spent on average 5,353 Baht per day, with an average length of stay of eight days. Popular Thai destinations among the Japanese tourists include Bangkok, Chon Buri, Phuket, Chiang Mai and Ayutthaya.
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