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Authentic food of Thailand showcased in eight delicious zones





Bangkok, 5 June 2018 - The Tourism Authority of Thailand (TAT) is proud to organise this year's 'Amazing Thai Taste Festival 2018' that showcases the best Thai food from around the Kingdom highlighted by eight delicious zones under collaboration with 37 public and private organisations including Chulalongkorn University's Property Management Office.

Scheduled from 8 to 10 June, 12.00-20.00 Hrs., at Siam Square, TAT's second annual event is organised under an 'Eat Thai Food, Feeling Good' theme.

Mr. Yuthasak Supasorn, TAT Governor, said: "The Amazing Thai Taste Festival is a smorgasbord of Thai cuisine that is intended to tantalise the pallet of all who attend.

"TAT is currently using gastronomy tourism as one key part of our Amazing Thailand's 'Open to the New Shades' marketing strategy, presenting new ways of experiencing Thai food culture. TAT found that one third of tourist spending is on food, and tourists continue to seek unique local Thai delicacies as part of their travel experience in Thailand."

The Amazing Thai Taste Festival 2018 will find 134 well-known restaurants and eateries from across the nation under one roof, including three Michelin-recommended street-food eateries, plus an all-you-can-eat fruit buffet. TAT hopes to attract at least 80,000 visitors to the three-day festival, generating 40 million Baht (US$ 1.24 million) for the Thai economy.


Massaman curry

Tom Kha Gai


Tom Yum Goong and Green Curry
Phat Thai



Som Tam



The eight highlighted zones include:

Zone 1 'Good Reputation': Thai rice exhibitions, cooking tips from famous food personalities on how to make Tom Yam Kung, Green Curry, Phat Thai, Som Tam, Massaman and Tom Kha Kai. Served with 'Khao Hom Ubon' (Ubon Fragrant Rice), which sells for 300,000 Baht per ton.

Zone 2 'Good Local ': Signature dishes from Thailand's five regions: Sai Ua or Northern Thai curried sausage, Khanom La or Southern Thai silky crepe, spicy mixed salad or Tam Suea from the Northeast (Isan), seafood from the East, and authentic Thai desserts from the Central Region.

Zone 3 'Good Organic': Healthy organic food products from farm to table complemented by workshops for health-conscious people.

Zone 4 'Good Fruit' : - World's first 'Khao Tom Mat: Sai Durian Kati Lava and Sai Mamuang Kati Lava' (sweet steamed sticky rice with durian/mango coconut 'lava' stuffing wrapped in banana leaves). Fruit market and a range of dishes plus the aforementioned all-you-can-eat fruit buffet.

Zone 5 'Good Taste' : Bangkok's street food showcase with Michelin-recommended stalls; such as. Ban Yai Phat Thai, Jay Oh and Soul Food Mahanakorn.

Zone 6 'Good Idea' : Chic restaurants and handmade handicrafts for home decoration and furnishings, workshops in dyeing clothing and flower arranging.

Zone 7 'Good Power': Over 30 shops under the Pracharat network including the Thai Restaurants Association, Savoey Restaurant and Or Tor Kor Market.

Zone 8 'Good Enjoy': Enjoy demonstrations and cooking workshops with famous Thai chefs plus music performances by famous Thai performers.
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Bangkok, 05 June, 2018 - The Tourism Authority of Thailand (TAT) is looking forward to welcoming delegates to Thailand's Northeastern or Isan province of Nakhon Phanom for the Mekong Tourism Forum 2018 (MTF 2018), scheduled for 25-29 June at Nakhon Phanom University.

With the theme of 'Transforming Travel - Transforming Lives', the MTF 2018 is held under collaboration of the Mekong Tourism Coordinating Office (MTCO), the Ministry of Tourism and Sports of Thailand (MoTS), and the Tourism Authority of Thailand (TAT). The Forum is taking on a new approach in that conference sessions will be held together with local communities in their villages. This way the local people can become involved in this annual event and as a result, the discussions and exchange of ideas that take place will be enriched and the overall experience enhanced.

Mr. Yuthasak Supasorn, TAT Governor, said: "We are delighted to support this year's MTF 2018, we want to help participants live the theme. As such the Forum's eight thematic sessions will be conducted in eight ethnic communities, thus opening the way for valuable interaction between the MTF delegates and the people of Nakhon Phanom."

The programme for the MTF 2018 comprises three key parts. There is a 'Transforming Travel' session on 27 June with discussions ranging from Buddhist tourism to responsible tourism, and the potential for transforming travel and people's lives. On 28 June, there are mini keynote presentations from senior executives representing different travel sectors in the morning, followed by thematic sessions hosted by local communities in the afternoon.

In addition, there are two integrated side events including the Mekong Innovative Startups in Tourism Conference and the inaugural Mekong Mini Movie Festival.

The MTF 2018 will conclude with a post tour on 29 June, featuring visits to Nakhon Phanom's important Buddhist landmarks, Wat Phra That Phanom, and sightseeing of the province's town centre.






More information can be found at http://mekongtourismforum.org

For those interested in joining the event, please register at https://www.zipeventapp.com/e/Mekong-Tourism-Forum-2018
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Bangkok, 1 June, 2018 - The 4th UNWTO World Forum on Gastronomy Tourism ended today with rousing words of appreciation for the warmth and hospitality of the Thai hosts and a strong commitment to advance the culinary and cultural agenda across the ASEAN and Asia-Pacific regions.

Held for the first time in Asia, from 30 May to 1 June, 2018, the Forum was organised by the UN World Tourism Organisation, the Basque Culinary Centre with the support of the Tourism Authority of Thailand (TAT) and Thailand's Ministry of Tourism and Sports. The 588 delegates heard from a diverse range of expert speakers from chefs, restaurateurs, consultants and professors to marketing and technological gurus.

They also enjoyed a wide variety of Thai cuisine at grassroots and fine-dining restaurants, local marketplaces and street vendors. Senior officials who attended the forum included UNWTO Secretary-General Mr. Zurab Pololikashvili, Tourism Minister of Jamaica Mr. Edmund Bartlett, Mr. Joxe Mari Aizega, Director, Basque Culinary Center and PATA CEO Mr. Mario Hardy.


Mr. Joxe Mari Carvao, marketing Intelligence and Competitivenes, UNWTO


In their wrap-up sessions, delegates stressed that gastronomy tourism needs to be promoted across the Asia-Pacific region through creative story-telling, supportive policies and improved training. As such, gastronomy tourism could play a major role by advancing the cause of the UN Sustainable Development Goals.

Mr. Yuthasak Supasorn, TAT Governor, said: "We are indeed proud to be the first country in Asia to host this historic event. It has been an eye-opening learning experience for all of us. It has cemented the strong bonds between travel & tourism on one hand, and agriculture and cuisine on the other.

"The creativity, ideas and energetic presentations have helped raise the entire industry to a new level and will go a long way towards meeting our common objectives of alleviating poverty, narrowing the income gap, creating jobs and establishing a more fair distribution of earnings."

The governor noted that both "gastronomy" and "tourism" are interlinked.

"Both are evolving in line with demographic and technological changes, and both have their roots in traditional culture and tradition. They create opportunities across the entire chain of command, from upmarket fine-dining restaurants to street vendors. They all have their unique characteristics which can change literally from one village to the next."


Mr. Yuthasak Supasorn, TAT Governor


Mr. Yuthasak added Thailand had benefitted substantially from the feedback received.

"The workshops and tours generated valuable consumer research on how we can improve the quality of our gastronomic and culinary products. We will carefully analyse all the comments and see what we can do to improve one of the most important aspects of our travel & tourism portfolio."

One participant noted that although there are thousands of Thai restaurants all over the world serving the best of Thai cuisine, there is nothing quite like the enjoyment of being in a Thai atmosphere, in the midst of local people and communities.

The 5th and 6th UNWTO Gastronomy Forums will be held again in Europe in 2019 and 2020. However, the Indonesians were well represented at the Bangkok forum and are planning to build on the seed planted in Thailand by hosting an ASEAN Gastronomy Tourism conference in 2019.
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Bangkok, 31 May, 2018 - The second day of the 4th UNWTO World Forum on Gastronomy Tourism saw delegates fanning out across many parts of the Thai capital to enjoy the boundless diversity of its multi-cultural grassroots gastronomy.

In a carefully planned series of Bangkok Food Tours, the delegates enjoyed personal encounters with the city's emerging generation of young Thai entrepreneurs, family-owned foodshops and third-generation immigrants from China and India - all united in providing visitors to Thailand an unmatched culinary experience.

All the tours were focussed on small and medium sized enterprises in many different parts of Bangkok, buried in the back streets of the Old City, in market-places or right on the corners of what is known as the city's Wall Street. They included bakeries, dessert shops, noodle vendors and Thai culinary specialists.

All tours have been designed by a number of start-up entrepreneurs who are passionate about preserving not just Bangkok's gastronomic culture but the entire environment in which they operate.

Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand (TAT), said: "We thought it would be good idea for delegates to enjoy half a day getting away from the conference presentations and actually experiencing Bangkok's gastronomic diversity. We are glad that the feedback was very positive and hope that delegates will spread the word to their families, friends and colleagues."

One itinerary led by Bangkok Food Tours (BFT) allowed participants to experience the first Historic Bangrak Food and Cultural Walking Tour, awarded Thailand's best cultural tour programme. It deploys technology and service design process to help the local community by featuring local dishes.

Another itinerary led by HiveSters, took participants to Nang Loeng, where family-owned food-shops are bringing back the disappearing community and culture. Participants enjoyed the century-old market and taste traditional food.

A third itinerary by Local Alike focussed just on nine Thai auspicious desserts, each with different meanings and ways of cooking by SME eateries in the old town, all surrounded by ancient temples of over 100 years old. Delegates then visited the Princess Mother Memorial Park, dedicated to the grandmother of His Majesty King Mahavajiralongkorn who was also a great lover of Thai desserts.

The fourth itinerary designed by Trawell Workshop, featured multiple stops included in a Food x Technology City Pass covering a number of local communities, hostels and coffee shops in the vicinity of the city's Giant Swing landmark.

Delegates also visited local markets and heard personal stories from the family-owned eateries, giving the entire experience a personal human touch. They later participated in a debriefing session to exchange views and share comments on what they saw and learned.

The tours will continue on the third and last day of the forum on June 1.
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Pre-TTM offers free Pattaya half-day trips, Post-TTM paid excursions unveil exotic itineraries

Bangkok, 29 May, 2018 - The Thailand Travel Mart Plus Amazing Gateway to the Greater Mekong Subregion (TTM+) invites buyers and media to discover the kingdom's 'Amazing Colours of the East' with unique opportunities on both pre- and post-event tours that continue to position Thailand as the region's leading travel hub.


The Tourism Authority of Thailand (TAT) has put together an eclectic package of creative itineraries that highlight its Amazing Thailand's 'Open to the New Shades' marketing concept. Front and centre are the Eastern Seaboard's culinary and cultural diversity, new attractions, together with Pattaya's 'urban chic' resort renaissance.

Mr. Yuthasak Supasorn, TAT Governor, said that, "The TTM+ 2018 tour programmes give buyers and media a unique opportunity to discover Pattaya from a fresh new perspective since it has grown into a regional tourism gateway. For pre-TTM+ day trips, TAT is pleased to offer a comprehensive package of complementary Thai local experiences that reflect Pattaya's impressive growth and its continued popularity.

"After the TTM+, TAT expands its post event programme into paid excursions that cover Thailand's rich cultural diversity and 'Amazing Colours of the East' spotlighting the many superb attractions in Chon Buri, Rayong, Chanthaburi and Trat provinces that strengthen the region's reputation as the East's pre-eminent travel hub."

For more details of the tours, please visit:
http://www.thailandtravelmartplus.com/buyer-tour-prog.html

TTM+ 2018 at a Glance

At publication, the number of confirmed buyers attending the TTM+ 2018 stands at 276, led by 126 first-time buyers balanced by 150 return buyers including 124 from the EU, Africa and the Middle East; 66 from East Asia; 65 from ASEAN, South Asia and the South Pacific, and 23 from the Americas.

Sellers are well represented with 336 tables (313 organisations confirmed) including 71 newcomers and 265 return sellers. These include 16 organisations in the luxury and romance business, five associations, nine entertainment businesses, 240 hotels and resorts, 22 tour companies, two transportation companies, and eight other travel related services as well as 11 others from the Greater Mekong Sub-region (GMS) countries.

Pattaya is part of the Eastern Economic Corridor (EEC), with tourism being one of the area's four core sectors that the Royal Thai Government said will help transform the ECC into a leading economic zone for Southeast Asia.
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