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TAT shares tourism wisdom at Dusit Thai College event

[ Tourism News ] Posted by admin on 2017/12/6 10:30:00 (28 reads)
Bangkok, 06 December, 2017 - The Tourism Authority of Thailand (TAT) recently used the Dusit Thani College's 'Gracious Hospitality & Tourism International Conference 2017' to articulate its view of sustainable tourism development in the country.


Mr. Tanes Petsuwan (2nd from right) shares his insights and practical experiences at the Gracious Hospitality and Tourism International Conference 2017


According to Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications, a panellist at a plenary session, Thailand's tourism sector remains an economic anchor that the country can always depend on during times of trouble.

"Thai hospitality enables Thailand to bounce back quickly after every crisis, including natural disasters; such as, the Boxing Day Tsunami of December 2004, the SARS pan-Asian regional health pandemic or even domestic political stalemates that have influenced past travel patterns.

"While helpful going forward, we also intend to develop a sustainable alternative. The plan is to push the promotion of secondary, unique destinations and to develop tourism sustainability.

"TAT is working on Thai local experiences while encouraging Thais to continue to be good hosts. All combined if successfully implemented should also help to potentially raise the average length of stay for each tourist visiting from overseas or travelling domestically within the Kingdom."

Dusit Thani College successfully organised its Gracious Hospitality & Tourism International Conference 2017 in Bangkok, from 29 November to 1 December. The event focused on sharing insights and research, as well as practical experiences like that offered by the TAT's Mr. Tanes. A broad cross section of world-renowned speakers from both public and private sectors provided case studies and solutions to upgrade Thailand's tourism and hospitality industry, including raising the bar for 'Gracious Thai Hospitality'.




The conference was moderated by Professor Dimitrios Buhalis of Bournemouth University in the United Kingdom, and other key panellists in addition to Mr. Tanes were Andrew Lennox, CEO of Koh Thai Tapas and Professor Jafar Jafari, University of Wisconsin in the United States.
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Bangkok, 06 December, 2017 - The Tourism Authority of Thailand (TAT) and Gurunavi Inc has signed a partnership agreement to promote tourism and food culture rooted in Thailand and Japan. The MOU was signed by Mr. Yuthasak Supasorn, TAT Governor, and Mr. Hisao Taki, Chairman and Representative Director, CEO Gurunavi Inc

The collaboration between TAT and Gurunavi Inc for the advancement of tourism and food culture is yet another testament to the Kingdom's growing gastronomic scene in the international market.


Presented at the MOU signing ceremony between the TAT and Gurunavi on 6 December 2017 are: Mr. Yuthasak Supasorn (4th from left),
TAT Governor; Mr. Santi Chudintra (3rd from left), TAT Deputy Governor for International Marketing - Asia and the South Pacific; Mr. Hiroki Mitsumata
(5th from left), President JETRO Bangkok; Mr. Hisao Taki (5th from right), CEO, Gurinavi, Inc; Mr. Tanes Petsuwan (4th from right), TAT Deputy Governor
for Marketing Communications; and Mr. Siripakorn Cheawsamoot (3rd from right), Advisor 10


Mr. Yuthasak said "Food is indeed the root of any culture, and many Thai dishes and Thailand's restaurants have made us all proud over the years."

"The latest collaboration between the TAT and Gurunavi will be another step to demonstrate that Thai food is something that all visitors to Thailand enjoy, and will pave the way for us to reach out to more markets in their own languages and get them excited about the Kingdom as a destination for wonderful culinary journey and memorable travel experience."

This partnership also marks the 130th anniversary of official diplomatic relations between Thailand and Japan. Guruvani and TAT are currently discussing various plans and activities to boost tourism between the two countries.

While Thailand's most recommended restaurants will be featured prominently on the Gurunavi website, trend of Japanese food in Thailand continues to spread and is becoming rooted as one of Thai food cultures. At the same time, "Pakchee Dishes" or dishes made with cilantro was selected as Japan's Dish of the Year 2016 by the annual survey conducted by Gurunavi Research Institute.

During January to November 2017, Thailand recorded six per cent increase on number of Japanese visitors to more than 1.39 million. For 2017, the TAT expects an increase of 5.86 per cent year-on-year to 1.5 million Japanese visitors, which earn a total of 65.2 billion Baht for the Thai economy.
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Bangkok, 24 November, 2017 - Thailand welcomed over 28.8 million international visitors from January to October 2017 and earned 1.47 trillion Baht in tourism revenue. Mr. Pongpanu Svetarundra, Permanent Secretary of the Ministry of Tourism and Sports, recently told a press conference on the kingdom's tourism performance. Both figures represented increases over 2016.

The precise number of overseas tourists for the 10 months of January to October was 28,824,753, an increase of 6.69 percent over the same period of 2016. Tourism revenue generated was 1,472,698.81 Baht, up 9.31 percent over the 2016 period.

For the month of October 2017, the number of foreign tourists jumped 20.92 percent over October 2016 to 2,723,971. Tourism revenue for October 2017 also rose significantly, up 24.38 percent to a little over 142.63 billion Baht.

Among source markets, Southeast Asia stood out with 29.38 percent growth in tourists sent to Thailand during October. The top 10 individual markets were China, Malaysia, Lao PDR., South Korea, India, Japan, Russia, Cambodia, the US and UK.

Mr. Yuthasak Supasorn, Tourism Authority of Thailand Governor, commented: "With the launch in November of the TAT's new 'Amazing Thailand Tourism Year 2018' marketing concept, which focuses on segments like sports, gastronomy, weddings and honeymoons, luxury and community-based tourism, we're confident of even higher visitor growth."

Thailand's domestic tourism sector also showed positive growth. January to September 2017 saw Thais made 109.15 million trips in their own country (up 6.32 percent over the same 2016 period) generating more than 695.23 billion Baht in revenue (up 7.34 percent over the same 2016 period).

Combining the overseas and domestic markets, total tourism revenue for January to October 2017 amounted to 2,167,932.74 Baht, an 8.67 percent rise over the same 2016 period.

The Ministry of Tourism and Sports highlighted the main reasons behind the growth in tourist numbers and revenue, including the International Civil Aviation Organisation's lifting in October of the red flag imposed on Thailand since 2015 over significant safety concerns in its aviation sector. This, Mr. Pongpanu said, had since resulted in a lot of requests for more flights into Don Mueang International Airport, the second of Bangkok's two main airports.

Also, Thai Airways International launched a new four times weekly direct Bangkok-Vienna route in November and NewGen Airways introduced new flights from Nakhon Ratchasima to Chiang Mai and Phuket, among several new routes and increased flight frequencies by both Thai and international carriers.
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Bangkok, 21 November, 2017 - Wonderfruit, Thailand's pioneering celebration of the arts and sustainable living, returns for its fourth year with world-class entertainment plus perspective-shifting workshops and world-class tourism gastronomy from 14 to 17 December at the Siam Country Club in Pattaya.

Wonderfruit is far from your average music festival, and travellers worldwide are invited to return for its fourth iteration. It is Thailand's pioneering, sustainable, cross-cultural, live celebration of the arts, music, food and ideas - where barefoot luxury meets awe-inspiring social awareness and innovative adventures.

Tourism Authority of Thailand (TAT) Governor Mr. Yuthasak Supasorn said, "TAT is delighted to lend its support to this important event, as part of its "Open to the New Shades of Thailand' marketing concept. Wonderfruit is already well - established in the international market after only three short years. It captures the imagination of overseas visitors and domestic tourists alike.

"Each zone in this event showcases distinct Thai local experiences and characteristics including gastronomy, music and local culture while addressing important contemporary social issues that impact society as a whole."

Wonderfruit is produced by Thai-based 'SCRATCH FIRST', which seeks to provide a platform for creative cultures to come together and be a catalyst for positive change. The company is a global pioneer in experiential movements, responsible for Asia's first entry into the transformational lifestyle festival arena. It leads the way with stunning environments, highly curated festival offerings, supported by socially conscious and eco-friendly policies.

In between sets or workshops, Wonderfruit visitors can feast on 'Farm Fresh Gastronomy' provided by culinary leaders Morimoto Bangkok, Straight Outta Thonglor, Rocketfruit, Healthy Food Trucks, Thailand Young Farmers, Dean & Deluca, Patom and The FARMacy.

Hotel partners in Pattaya are offering discounts for Wonderfruit guests. Boutique Camping, which sold out in previous years, is available for those looking for luxury and convenience, while 'RV passes' are available for caravans. There is also a general camping area available for all ticket holders to pitch their own tent free of charge.

Ticket pricing begins at US$147 (5,000 Baht) for an adult 4-day pass, which includes general camping. For more information, visit: http://wonderfruitfestival.com/


Fast facts:

Wonderfruit is built on six pillars: Arts, Music, Family, Farm to Feasts, Talks & Workshops, and Wellness & Adventures:

Arts: Wonderfruit's artistic marvels set the scene and create an unforgettable landscape. The stunning Solar Stage by Gregg Fleishman gets a makeover for December, while Marvel's Adam Pollina turns his creative design talents to The Quarry. Installations to look out for include a biomorphic alien creation by Filipino artist-designer Leeroy New and an interactive sculptural representation of Punyisa Silparassamee's childhood Chinese dragon festival toy, while California-based multi-disciplinary artist, Tigre Bailando creates a sanctuary of discovery and healing.

Music: All-star musical lineup of world-class DJs provide musical entertainment at Wonderfruit includes: Richie Hawtin, Roots Manuva, Khruangbin, Gui Boratto, Khun Narin, Izzy Bizu, Nicola Cruz, Be Svendsen, Craig Richards, Crew Love Takeover, Songhoy Blues, Stoic, Nerve, Bobby Pleasure, Vurro, Wild Beasts, Sarayu, Marmosets, Matt Sassari, Yeasayer, Eduardo Castillo, John Will Sail, Hernandez Brothers, Gapi and the Thai Dub Mafia, Space Telexxx, Singto Numchok and Curtismith.

Family:The kids will be kept well occupied, meanwhile, at dedicated family-friendly venue Camp Wonder, where fun and games include explorations into the insect world with Buglife and storytelling with Anna Manuel of Heads & Tales. Wonderers can look forward to the full complement of interactive, visual and culinary marvels, not to mention unique activities for all ages - to be announced shortly.

Farm to Feasts: To ensure revellers are nourished, an array of clean bites and delights including organic Phat Thai, natural pork sausage and vegan alternatives will be available from Healthy Food Trucks; Dean & Deluca will satisfy Wonderers with their favourite breakfast goodies and coffee, while Patom will have refreshing organic drinks at the ready. At the heart of The Fields Wonderfruit's farm is undergoing a makeover to become the FARMacy - home to natural, homegrown remedies and medicinal plants, to prove that nature often provides the best cure. Thai street food will be on hand from local vendors including the Clean Food Caravan, and besides manning their pop - up natural food station, Thailand Young Farmers have already begun an exciting overhaul at the heart of the site: The FARMacy will act as a dispensary of natural organic and homegrown remedies, to keep Wonderers happy and healthy.

Talks & Workshops: Scratch Talks returns with a lineup of speakers guaranteed to inspire and galvanise festival goers. Author of best-selling book "Zero Waste Home", Bea Johnson will share how she and her family produce a mere pint of trash a year. Dr. Singh Intrachooto from Bangkok's Kasetsart University, who was recently named one of Asia's Green Game-changers, and the founder of Folkrice - Anukool Saibejra will reveal their eco-friendly initiatives.

Wellness & Adventures: Wonderers will be able to explore the Sustainability Pavilion, an interactive exhibition space and living proof of Wonderfruit's progress on its fundamental ethos of sustainability and community, which will feature a range of art installations created using innovative techniques and sustainable materials.
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Bangkok, 17 November, 2017 -The Tourism Authority of Thailand (TAT), in collaboration with Thai Airways International, Bangkok Airways and EVA Airways, is this week hosting over 300 travel agents and media from around the world to the Thailand Mega Fam Trip 2017.

Mr. Yuthasak Supasorn, TAT Governor, said: "This is a fam trip on a grand scale and its purpose is to inform participants about the TAT's new marketing concept 'Open to the New Shades of Thailand'. What better way to do this than to give them first-hand experience in Thailand."


Mr. Yuthasak Supasorn, TAT Governor

Previewed at ITB Asia 2017 in October and officially launched at the World Travel Market 2017 earlier this month, the 'Open to the New Shades of Thailand' concept encourages visitors to discover a new perspective on Thailand, at both existing and new places and attractions. There is more attention given to enjoying unique local experiences and inclusive tourism, reflecting Thainess and the Thai people's warmth in welcoming visitors.

Within this, there is a focus on specific customer segments; such as, gastronomy tourism, luxury, weddings and honeymoons, families, female travellers and Gen Y.

The various tour itineraries have been created for the participants of the Thailand Mega Fam Trip 2017; such as, Bangkok, Ayutthaya, Ratchaburi, Kanchanaburi, Phetchaburi, Chon Buri, Surat Thani, Phuket, Phang-nga, Krabi, Nan, Phrae, Sukhothai, Chiang Mai, and Nakhon Ratchasima.

Focusing on Bangkok, Ko Chang and Krabi, TAT has organised 4 trade meet events with local Thai sellers. Taking part in the Ko Chang itinerary are 44 buyers from China. They met with 52 Thai sellers in the trade meet event on 13 November at the KC Grande Resort and Spa Koh Chang.

For the trade meet event in Bangkok, there are 81 buyers from the Americas, Europe, Middle East and Africa region. Their event is on 16 November at the Dusit Thani Bangkok Hotel with 153 Thai sellers.

The trade meet events in Krabi involve 13 buyers from Japan with 17 Thai sellers on 17 November at the Shell Sea Resort, and 62 buyers from the Americas and Middle East region with 51 Thai sellers on 20 November at the Dusit Thani Krabi Beach Resort.

All the Thailand Mega Fam Trip 2017 participants attended a 'New Shades of Amazing Thailand' Party on 16 November from 18.30-21.00 Hrs. at the Nai Lert Park Heritage Home in Bangkok, where they learned more about the TAT's 'Open to the New Shades of Thailand' marketing concept.


From left: EVA Air's General Manager Thailand Mr. Andrew Chen; Thai Airways International's Director Brand and Advertising
Department Mr. Kittiphong Sansomboon; TAT Deputy Governor for Policy and Planning Chattan Kunjara Na Ayudhya;
Mrs. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing - Europe, Africa, Middle East and Americas;
Mr. Yuthasak Suparosn; TAT Governor; Mr. Santi Chudintra, TAT Deputy Governor for International Marketing - Asia and the South Pacific;
Mr. Tanes Petsuwan, TA Deputy Governor for Marketing Communications; and Bangkok Airways' Europe, Americas,
Australasia & Africa Sales Mr. Chulin Kocharoen welcomed international travel agents and media at the 'New Shades of
Amazing Thailand' Party on 16 November


Following a record breaking performance in 2016, Thailand this year welcomed 26.10 million international visitor arrivals in the January to September period - a 5.4 percent increase over the same 2016 for period. TAT's target for the entire 2017 year is 1.81 trillion Baht (50 billion USD) in tourism revenue.

In recognition of how important tourism is for the national economy, the government has set a growth target for tourism revenue of no less than eight percent in 2018.

*Photos from the New Shades of Amazing Thailand' Party on 16 November




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