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Bangkok, 27 June, 2017 - The Tourism Authority of Thailand (TAT) recently upgraded its Amazing Thailand and Tourism Thailand mobile apps to ensure accurate and timely travel information at the fingertips of local and international tourists.

Mr. Yuthasak Supasorn, TAT Governor said, "New innovations have been incorporated into the Amazing Thailand and Tourism Thailand, two of our four existing mobile apps, which give travellers instant facts and data on general tourist information or more niche services. This is part of our drive to improve the visitor experience whether they're here for sightseeing, shopping, dining or health. We aim to constantly adapt to the way modern travellers seek services online and meet their expectations."




The English-language Amazing Thailand mobile app is aimed at helping international tourists find data on attractions, tours, dining and accommodation. Meanwhile, the Tourism Thailand mobile app offers a similar range of services to local travellers with Thai language listings about events and attractions.

Both the Amazing Thailand and Tourism Thailand mobile apps are now boasting new features including maps, GPS and 360 VR images of destinations to enable users to easily find attractions and gain preliminary impressions of places of interest. Information can also be shared via e-mail and other social media platforms and e-mail.

In addition, the Amazing Thailand mobile app also enable users to 'speak Thai' via an English-to-Thai translation dictionary, which can be voiced operated allowing tourists to find words they need to communicate with Thai people, shop owners and food sellers.

TAT also has two other apps for specific groups of travellers. The Muslim Friendly Destination mobile app lists Muslim friendly venues and includes features; such as, a Qibla compass and prayer times. Meanwhile, the Women's Journey Thailand keeps female travellers up to date with all the latest offers and promotions in dining, sport, health and beauty.





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Bangkok, 23 June, 2017 - As part of the celebrations to mark the 130th anniversary of Thailand-Japan diplomatic relations, the Tourism Authority of Thailand (TAT) and Thai Airways International (THAI) are jointly organising a 'Thailand Mega FAM Trip' for 130 leading travel and media representatives from Japan to enjoy unique Thai local experiences in Bangkok, Phra Nakhon Si Ayutthaya, and Kanchanaburi.

Mr. Yuthasak Supasorn, TAT Governor said, "Thailand and Japan have enjoyed strong diplomatic relations for over a century. Also, Japan is one of Thailand's top markets, contributing 1.43 million tourists last year. This fam trip will help deepen the understanding of our country through a specially-designed itinerary that highlights beautiful scenery, as well as cultural and historical sites of Thailand."

The Thailand Mega Fam Trip is taking place this week, from 21-24 June. Of the total 130 participants, 60 are from travel agencies and the remaining are from print and online media companies as well as public relations agencies.

All participants will have the chance to visit various important historical sites in Phra Nakhon Si Ayutthaya, an ancient Thai capital where over a thousand Japanese once lived in a dedicated Japanese settlement over 600 years ago. The village is now one of Ayutthaya's most-visited attractions by Japanese tourists. Other historical attractions included in the itinerary are Wat Phra Si Sanphet, Wat Mahathat and Wat Chaiwattanaram.

Following a meaningful day in Phra Nakhon Si Ayutthaya, participants can choose to visit Buddhist temples and palaces in Bangkok's Rattanakosin Island, or enjoy the beautiful scenery of Kanchanaburi while visiting the JEATH War Museum to learn about some parts of the World War II history, or take a 'Walking Bangkok' tour from Hua Lamphong to Yaowarat, followed by a boat ride along the canals in the Pathumwan area.




Mr. Yuthasak said, "The Thailand Mega FAM Trip is to offer Japanese travel agents and members of the media new experiences of travelling in Thailand, so that they can share with their clients, readers and followers. We hope that the many great stories and pictures from this trip will help inspire Japanese travellers to choose Thailand as their preferred destination for their future trips."

Earlier this year, TAT also provided special support to the Ayutthaya "Kizuna" Ekiden 2017 - 130th Anniversary of Thailand and Japan Foreign Relationship" long-distance relay running race, which took place on 12 March at the Ayutthaya Historical Park, Ayutthaya. Also, TAT has recently appointed Nogizaga 46 - a famous idol girl group in Japan as a Thailand Tourism Brand Ambassador to promote Thai tourism to the Japanese market.

In 2017, TAT expect to generate tourism income of around 65.37 billion Baht from 1.5 million Japanese travellers to the country.

(As seen in the 2nd picture, from left) THAI's officer; Ms. Saratwadee Asasupakit, TAT Osaka Office Director; Ms. Runjuan Tongrut, TAT Executive Director of the East Asia Region; Mr. Nond Kalinta, THAI's Director Route Management Japan,Korea and North America; PMr. Yuthasak Supasorn, TAT Governor; Mr. Chattan Kunjara Na Ayudhya, TAT Deputy Governor for Marketing Communications; Ms. Pattaraanong Na Chiangmai, TAT Tokyo Office Director; and another THAI's officer at the welcome event to mark the joint Thailand Mega Fam Trip hosted by TAT and THAI.




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Bangkok, 21 June, 2017 - The Hong Kong team won the Top Shopper shopping challenge, an activity organised by AirAsia on Monday, 19 June, as part of theThailand Shopping and Dining Paradise 2017 campaign.

The airline flew in social media influencers and bloggers from Vietnam, Singapore and Hong Kong to take part in the activity aimed at boosting the recognition of Thailand as a preferred destination for shopping and dining.

The winning team received a cash prize of 100,000 Baht. Each of the five team members are also getting the rights to fly for free on AirAsia for a year.




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Bangkok, 20 June, 2017 - The Tourism Authority of Thailand (TAT) has recently appointed Nogizaga 46 - a famous idol girl group in Japan as a Thailand Tourism Brand Ambassador to promote Thai tourism to the Japanese market. The announcement was made yesterday (19 June) at a press conference in Tokyo, attended by over 100 journalists and editors.




Mrs. Srisuda Wanapinyosak, TAT's Deputy Governor for International Marketing (Asia and the South Pacific) said, "This initiative is to promote a brand new image of Thailand in Japan. We'd like to boost the need to travel and inspire young Japanese people as well as first-time travellers to choose Thailand as their first destination for travelling abroad."

Japan has long been one of the important tourist markets to Thailand. With the Japanese economy showing strong signs of recovering, TAT believes the needs for Japanese to travel abroad will soon be rising significantly and is thus coming up with several initiatives to draw back Japanese tourists to Thailand.

In addition, 2017 will be an important year to promote Thailand as a preferred destination for Japanese travellers, as the two nations celebrate 130 years of diplomatic relations. TAT has scheduled several initiatives including the Thailand Mega Fam Trip this week (21-24 June), which it jointly organises with Thai Airways International.

Earlier this year, TAT also provided special support to the Ayutthaya "Kizuna" Ekiden 2017 - 130th Anniversary of Thailand and Japan Foreign Relationship" long-distance relay running race, which took place on 12 March at the Ayutthaya Historical Park, Ayutthaya.


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Thailand set to expand community-based tourism network

[ Tourism News ] Posted by admin on 2017/6/14 10:00:00 (83 reads)
Chiang Mai, 14 June, 2017 - Thailand is set to expand the number of villages qualified to become part of a nationwide community-based network as part of the strategy to ensure better distribution of tourism income, H.E. Mrs. Kobkarn Wattanavrangkul, Minister of Tourism and Sport said today.

Speaking at the 16th Thailand Travel Mart Plus Amazing Gateway to the Greater Mekong Subregion (TTM+) 2017, the Minister said that the country had 264 community-based tourism projects now and would be adding another 99 in the course of the next year.




She said this was a critical component of the national tourism strategy which is shifting entirely towards enhancing visitor expenditure and average length of stay rather than being measured by visitor head-count.

The minister said Thailand's community-tourism tourism villages were where visitors could get a truly unique experience, come away with a better understanding of the country's culture and heritage, improve their own work-life balance and also help narrow the rich-poor income gap.

The bottom line, she said, was that community-based tourism could enhance friendship, understanding and unity between peoples, which is the core purpose of all of us in the industry.

The minister was speaking at the Tourism Trend Talk Forum, a special event organised right after the opening ceremony to help buyers, sellers, media and other TTM+ participants get a quick update on some of the key trends in Thai and regional travel.





Other speakers included Mr. Mason Florence, Chairman of the World's 50 Best Restaurant Academy on Gastronomy; Professor David Beirman (Ph.D.), Senior Lecturer University of NSW, Australia, on Tourism Crisis Management; and Ms. Sarah Mathews, Head of Destination Marketing Asia Pacific (APAC), TripAdvisor, on Digital Age: E-Commerce Platform.

Mr. Florence provided some background on the Asia's 50 best restaurants guide and the selection process. Citing the example of India, German and Turkish chefs who had developed great restaurants after setting them up in Bangkok, he said the Thai capital is offers an "open-minded experimental ground for chefs to work their magic."

He said the Michelin guide coming to Thailand later this year would go long way towards increasing the culinary appeal of Thailand and its reputation as place for great food experiences, ranging from fine dining to street food. He also cited visits to Thailand by famous chefs from Australia and Spain who had enjoyed learning more about Thai culinary ingredients and herbs in an era of growing consciousness of health food.

Prof Beirman praised Thailand as one of the most crisis-resilient countries in the world and one of the best responders to crisis. He said that safety and security concerns are becoming priority and cited the importance of companies and countries to do safety audits.

"How others see us is very important to our reputations. Once people chose destinations because it was good value for money or its beautiful images. But now, the safety factor is becoming most important."

He also hailed Thailand for its involvement with PATA's crisis management team and excellent media management and stakeholder relations. It was also incumbent upon destinations to provide visitors with safety tips, Prof Beirman said.

Ms. Mathews outlined how technology had changed the travel decision making process, and made it easier to find information and share experiences. It had also become an enormous source of travel research.

She said travellers first search for special stories and experiences, and then start looking of hotels and other services.

Research on the travel habits of the more than 300 million monthly visitors to TripAdvisor website had shown that culture, costs and climate are key draws when choosing a destination.

"The advantage of data is that everything is measurable. Businesses can also interact and talk to their customers about their preferences and requirements," she said.

For a gallery of pictures from the first day and opening ceremony of TTM+ 2017, please click here

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