TAT,collaborating with Nokia Thailand, launches a mobile application for the first time on Windows Phone

Bangkok, May 24, 2012 - Mr. Suraphon Svetasreni, Governor of the Tourism Authority of Thailand (TAT), presides over the press conference 'Promoting Thai Tourism on Digital Platforms and Mobile Applications' at the Enigma Theatre, Siam Paragon, affirming official cooperation between the organization and Nokia Thailand. The host of the event also includes Mr. Jirapat Janjerdsak, Head of Ecosystem Developer Experience, Nokia Thailand and Emerging Asia. The conference introduces 'The New Amazing Thailand' mobile application and a new game 'Thailand Racing by Smile Land' for Nokia smartphones that run the Windows Phone operating system, following its success on other mobile platforms.

"I'm truly glad that TAT finally has the chance to work with Nokia on an innovation that will help promote Thailand?s tourism using Nokia smartphones on Windows Phone platform. After our huge success on the iPhone, iPad, Android phones, Blackberry and Nokia smartphones, TAT decided to embrace the Windows Phone mobiles so that we would cover all the smartphones in the market. Therefore, to celebrate our achievement, we are presenting 'The New Amazing Thailand' mobile application now available for every mobile operating system, renovated with new astonishing designs and packed with comprehensive contents plus special travel offers from numerous online agencies in Thailand. TAT has expected that the total downloads of the app should double from its previous release, which has been downloaded for more than 300,000 times so far by smartphone users around the world. Now we are confident to consider a mobile application as an absolutely potential channel for promoting Thai tourism to people on the other side of the world. It is such a productive collaboration we have with Nokia and we are looking forward to welcoming any other innovations that would help promote Thailand to the world and encourage tourism activities in our country like the Amazing Thailand app does," said Mr. Suraphon.

The highlights of 'The New Amazing Thailand' mobile app are its new functionalities that seem to resonate with most travellers. For example, the Augmented Reality (AR) feature allows travelers to instantly access details and information of things and places around them. The QR code scanning capability offers tourists an ability to get travel info quickly. The Interactive Map provides tourist with traveling routes to a number of interesting destinations. The Search and Filter options let users find tourist info that best suit their interests. Aware of the social network sensation today, the app is equipped with Check-in functionality allowing users to share their experience in Thailand on the go via their Facebook. 'The New Amazing Thailand' application is expected to trigger a greater exploitation of digital platform usage for the purpose of Thai tourism promotion, and accelerate use frequency of other mobile applications from TAT.

Mr. Jirapat Janjerdsak, Head of Ecosystem Developer Experience, Nokia Thailand and Emerging Asia, says that the company is delighted to have cooperated with the Tourism Authority of Thailand in order to enhance Thai tourism industry and the country's mobile communications ecosystem. Not only does the application meet the needs of the tourists, but as well urge Thai developers to strive for beaer application development.

'The New Amazing Thailand' mobile application is now available on Nokia Lumia 900, 800, 710, and 610, which have already been distributed to various stores in Thailand. The impeccable and user- friendly smartphones meeting with the perfect application will obviously offer consumers the best using experience.

In addition to 'The New Amazing Thailand', Nokia has also been working with TAT on the new game named 'Thailand Racing by Smile Land', to be launched specifically on the Windows Phone mobile operating system. The game presents Thailand's amazing attractions by using them as racing scenes which are brought from the numerous settings in the Smile Land game on Facebook. It also features a unique racing experience depending on the locations throughout Thailand; such as, car racing, boat racing, bike racing, and even animal racing where players get to ride on a buffalo or an elephant while racing. Special items and scores on the game can also be accumulated with the players' Smile Land accounts on Facebook. Nokia presumes that both 'The New Amazing Thailand' app and 'Thailand Racing by Smile Land' game, prospectively owned by a tremendous number of Nokia Lumia users around the world, will greatly improve the image of Thailand and its tourism industry.

Moreover, at TAT Digital Organization booth in the upcoming Thailand Tourism Festival 2012, which will be held on June 6 - 10, 2012 at Challenger Hall 1 - 3, Impact Arena Muang Thong Thani, Nokia Thailand will join TAT to assist with the promotion of 'The New Amazing Thailand' application and arrange an activity to introduce 'Thailand Racing by Smile Land' through Nokia Lumia smartphones on Windows Phone platform.

Learn more about 'The New Amazing Thailand' mobile application at

Learn more about 'Thailand Racing by Smile Land' at